Question 1

What is the history of HUGO BOSS AG?

Accepted Answer

Early years After the end of the First World War , Hugo Ferdinand Boss (1885–1948) took over his parents' clothing retail business in Metzingen, where it still operates, and registered it as a business for manufactured goods in 1922. In 1924, he started a factory for the production of workwear along with two partners, Albert and Theodor Bräuchle, as shareholders. The company produced shirts, jackets, work clothing, sportswear, and raincoats.

Question 2

What is HUGO BOSS AG's fundamentals?

Accepted Answer

The key trends of Hugo Boss are (as at the financial year ending December 31): == Products and business units ==

Question 3

What is HUGO BOSS AG's products and business units?

Accepted Answer

Since 2017, Hugo Boss has pursued a two-brand strategy, with the core brand Boss (stylized as BOSS) for upscale business and leisure wear and Hugo (stylized as HUGO) for a young target group. The company has additional licensing agreements with Coty , C.W.F. , Movado and Safilo for product collaborations.

Question 4

What is HUGO BOSS AG's shareholders and stock exchange?

Accepted Answer

The Hugo Boss shares have been included in the MDAX since March 1999. Until June 2012, the share capital was divided into common and preferred stock . On June 15, 2012, after the close of trading, the preference shares were converted into ordinary shares and all shares were converted into registered share s. Since then, the company's share capital has consisted of around 70.4 million no-par value registered ordinary shares.

Question 5

What is HUGO BOSS AG's marketing?

Accepted Answer

As early as the 1980s, Hugo Boss began with product placements and the outfitting of celebrities . Among other things, Hugo Boss outfitted the actors of the popular US law series L.A. Law and was henceforth seen as the outfitter of yuppie s. Hugo Boss dressed the leading actors Don Johnson and Philip Michael Thomas in the crime series Miami Vice . or Sylvester Stallone , who wore a Boss sweater as Rocky .

Question 6

What controversies has HUGO BOSS AG faced?

Accepted Answer

Russell Brand British comedian and actor Russell Brand was a guest at the 2013 GQ awards, which were sponsored by Hugo Boss. After receiving an award on stage, Brand proceeded to talk about Hugo Boss's Nazi connection and did a goose step . He was later ejected from the ceremony. He subsequently apologized.

Question 7

What is HUGO BOSS AG's sponsorships?

Accepted Answer

In the field of sports sponsorships, Hugo Boss has been active in motorsport , golf , association football , sailing , tennis , and winter sports . The company's activities began in the 1970s with the support of racing driver Jochen Mass , and were further expanded in motorsport through the sponsorship of the McLaren Formula 1 team from 1981 to 2014, one of the longest partnerships in motorsport.

Question 8

What does HUGO BOSS AG (HUGPF) do?

Accepted Answer

Hugo Boss AG is a German designer fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and leather goods. Hugo Boss is one of the largest German clothing brands, with global sales of about €4.3 billion in 2024. Its stock is a component of the MDAX. The company's fashion brands are Boss and Hugo. Hugo Boss also sells licensed brand products for children's fashion, eyewear, watches, home textiles, riding apparel, writing utensils and fragrances.

Question 9

What was HUGPF's price at the start of its 5-year chart?

Accepted Answer

HUGO BOSS AG (HUGPF) opened at approximately $39.20 per share in 2021. The stock has returned +9.6% since then.

Question 10

When was HUGO BOSS AG founded?

Accepted Answer

HUGO BOSS AG was founded in 1924, making it 102 years old.

Question 11

How many shares does HUGPF have outstanding?

Accepted Answer

HUGO BOSS AG has approximately 69.0 million shares outstanding. At the current price, that puts the total market capitalization at $2.83B.

Question 12

What is HUGPF's market cap?

Accepted Answer

HUGO BOSS AG (HUGPF) has a market capitalization of $2.83B, based on 69.0M shares outstanding at $41.05 per share.

Question 13

What sector is HUGPF in?

Accepted Answer

HUGO BOSS AG operates in the Consumer Discretionary sector, in the Textiles, Apparel & Luxury Goods industry, classified under Apparel, Accessories & Luxury Goods.

Question 14

How has HUGPF performed over the past 5 years?

Accepted Answer

Since 2021, HUGPF has returned +9.6% from its chart start price, underperforming the S&P 500 (SPY), which returned +70.2% over the same period.

Question 15

What is HUGPF's 5-year high?

Accepted Answer

HUGPF's 5-year high was $73.85, reached in Jun 2023. The stock is currently 41.8% below that level.

Question 16

What was HUGPF's best year?

Accepted Answer

HUGPF's best calendar year on record was 2021, when the stock returned +71.9%.

Date	Return	Category	Source	Headline
2024-08-02	+11.1%	earnings	Seeking Alpha	Hugo Boss AG 2024 Q2 - Results - Earnings Call Presentation
2025-11-04	-9.6%	earnings	Seeking Alpha	Hugo Boss reports Q3 results
2025-04-16	+2.1%	news	Seeking Alpha	Why Hugo Boss Might Be A 'Buy' For The Long Term Here
2026-03-11	+1.6%	earnings	Seeking Alpha	Hugo Boss AG 2025 Q4 - Results - Earnings Call Presentation
2025-11-09	-1.6%	news	Yahoo Finance	Is Now The Time To Look At Buying Hugo Boss AG (ETR:BOSS)? - Yahoo Finance
2025-01-21	-1.5%	news	Seeking Alpha	Hugo Boss: A Tactical Buy
2024-07-02	-1.1%	news	Seeking Alpha	Hugo Boss: Sales Should Grow Into Brick-And-Mortar Investments
2024-05-04	-1.0%	earnings	Seeking Alpha	Hugo Boss AG 2024 Q1 - Results - Earnings Call Presentation
2024-07-16	+0.8%	earnings	Seeking Alpha	Hugo Boss shares fall after cutting full-year sales guidance on weak global consumer demand
2025-11-05	+0.7%	earnings	Seeking Alpha	Hugo Boss AG 2025 Q3 - Results - Earnings Call Presentation
2025-11-05	+0.7%	earnings	Seeking Alpha	Hugo Boss AG 2025 Q3 - Results - Earnings Call Presentation (OTCMKTS:BOSSY) 2025-11-05 - Seeking Alpha
2026-03-23	-0.7%	news	Seeking Alpha	Hugo Boss: Too Early To Turn Bullish Yet
2026-03-23	-0.7%	news	Seeking Alpha	Hugo Boss: Too Early To Turn Bullish Yet (OTCMKTS:BOSSY) - Seeking Alpha
2025-11-20	+0.5%	earnings	Seeking Alpha	Hugo Boss: Upside Remains After Q3
2025-11-20	+0.5%	earnings	Seeking Alpha	Hugo Boss: Upside Remains After Q3 (OTCMKTS:BOSSY) - Seeking Alpha
2025-09-14	-0.5%	news	Yahoo Finance	Hugo Boss AG (ETR:BOSS) most popular amongst private companies who own 41% of the shares, institutions hold 36% - Yahoo Finance
2026-02-10	+0.3%	news	Seeking Alpha	Hugo Boss: Waiting Works In 2026E
2026-02-10	+0.3%	news	Seeking Alpha	Hugo Boss: Waiting Works In 2026E (OTCMKTS:BOSSY) - Seeking Alpha
2026-03-10	+0.3%	earnings	Seeking Alpha	Hugo Boss GAAP EPS of 1.57, revenue of 1.28B; introduces FY26 outlook
2025-08-05	-0.3%	earnings	Seeking Alpha	Hugo Boss AG 2025 Q2 - Results - Earnings Call Presentation
2024-09-16	-0.2%	news	Seeking Alpha	Hugo Boss: A True Luxury Brand In The Bargain Bin
2026-04-26	-0.2%	news	MSN	Most oversold consumer discretionary stocks on Wall Street amid Middle East disruptions (market cap $2B to $10B) - MSN
2025-08-01	+0.1%	news	Seeking Alpha	Hugo Boss: Unfortunately, I Did Not Buy, Updating For H1 2025
2025-08-01	+0.1%	news	Seeking Alpha	Hugo Boss: Unfortunately, I Did Not Buy, Updating For H1 2025 (OTCMKTS:BOSSY) - Seeking Alpha
2024-10-29	+0.1%	earnings	Seeking Alpha	Hugo Boss Is A Speculative Buy Before Q3 Results
2024-11-09	-0.1%	earnings	Seeking Alpha	Hugo Boss AG 2024 Q3 - Results - Earnings Call Presentation
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