Swatch Group AG, THE

SWGAF

$216.30Apr 30, 2021Apr 29, 2026
Consumer DiscretionaryTextiles, Apparel & Luxury GoodsApparel, Accessories & Luxury Goods$11.25B
MVM
-$553.7M
BLE
-1.953
PositiveNegativeNo data· Dot size = magnitude · Scroll to zoom · Drag to pan
Chart Start
$306.50
2021
Since 2021
-29.4%
vs SPY +70.5%
All-time High
$368.61 · Jun 2021
-41.3% from peak
MVM Rank
#62 of 68
Apparel, Accessories & Luxury Goods
Reaction Win Rate
54%
14 of 26 events

Swatch Group AG, THE has returned -29.4% from $306.50 since 2021, trailing SPY's +70.5% over the same period. The stock hit an all-time high of $368.61 in Jun 2021 and is currently 41.3% below that level. Of 26 tracked news events, 54% produced a positive market-adjusted return.

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News Events

DateReturnCategorySourceHeadline
2025-08-11-8.6%newsSeeking AlphaSwatch: Worth The Effort
2023-01-24+5.9%newsSeeking AlphaSwatch is sized up by Morgan Stanley as China re-opening flips the script
2026-03-26+3.5%earningsSimply Wall St.Swatch Group's (VTX:UHR) Weak Earnings May Only Reveal A Part Of The Whole Picture
2024-01-14-2.9%newsSeeking AlphaSwatch: A Luxury Outlier
2023-02-28+1.9%newsSeeking AlphaThe Swatch Group: Improving Margins, Optimistic Outlook
2023-02-28+1.9%newsSeeking AlphaThe Swatch Group: Improving Margins, Optimistic Outlook (SWGAF) - Seeking Alpha
2023-06-30-1.9%newsSeeking AlphaThe Swatch Group: Moderated China Expectations, But Growth Still Likely
2024-10-22+1.0%newsSeeking AlphaSwatch Group: A Slowly Declining Market Share Of Swiss Watches
2022-12-17+0.8%newsSeeking AlphaThe Swatch Group: Not At This Time
2023-11-08+0.7%newsSeeking AlphaThe Swatch Group: Is It Time To Buy This Deep-Value Gem?
2025-02-02+0.7%newsSeeking AlphaSwatch Group: Slowdown Creates Opportunity
2025-05-09-0.7%newsSeeking AlphaSwatch Group: The Opportunity I'm Seeing
2025-05-09-0.7%newsSeeking AlphaSwatch Group: The Opportunity I'm Seeing (OTCMKTS:SWGAY) - Seeking Alpha
2023-09-21-0.6%newsSeeking AlphaThe Swatch Group: Growth In China And U.S. Markets Supports Price Rise Probability
2026-02-01-0.5%newsSimply Wall St.Swatch Group (SWX:UHR): Does Protecting Capacity and the Dividend Redefine Its Investment Story?
2026-02-27+0.4%analystSeeking AlphaThe Swatch Group: 4 Reasons To Buy Now (Rating Upgrade)
2026-02-27+0.4%analystSeeking AlphaSwatch: 4 Reasons To Buy Now (Rating Upgrade) (OTCMKTS:SWGAY) - Seeking Alpha
2025-09-15-0.4%newsSeeking AlphaSwiss watchmaker Swatch to hike prices in U.S. after tariffs
2025-10-14-0.3%earningsSeeking AlphaOakmark International Fund Q3: adds Bunzl, Intertek, sells Lloyds Banking, Open Text
2026-04-27+0.3%newsBusiness WireISS Recommends The Swatch Group AG Shareholders Vote FOR GreenWood’s Director Nominee and Governance Proposals for the Company’s 2026 Annual Meeting of Shareholders
2024-08-06-0.2%newsSeeking AlphaThe Swatch Group: A Luxury Leader At A Fraction Of Its Liquidation Value
2025-08-28+0.2%newsSeeking AlphaThe Swatch Group: Running Out Of Time
2025-08-28+0.2%newsSeeking AlphaThe Swatch Group: Running Out Of Time (OTCMKTS:SWGAY) - Seeking Alpha
2025-10-07-0.2%newsSeeking AlphaSwatch Group: Diving Into The Green Abyss Fifty Fathoms Below
2025-10-07-0.2%newsSeeking AlphaSwatch Group: Diving Into The Green Abyss Fifty Fathoms Below - Seeking Alpha
2024-05-23+0.1%analystSeeking AlphaSwatch: The Luxury Watch Slowdown Risk (Rating Downgrade)
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