Market›Consumer Discretionary›Textiles, Apparel & Luxury Goods›Apparel, Accessories & Luxury Goods
UNDER ARMOUR INC Class A

UAA

$6.20Apr 26, 2021 – Apr 24, 2026
Consumer DiscretionaryTextiles, Apparel & Luxury GoodsApparel, Accessories & Luxury Goods$2.57B
MVM
+$36.2M
TD Variance
0.118

Every news event mapped to its market reaction — 114 events, 61 months of data. No predictions, just what happened.

PositiveNegativeNo data· Dot size = magnitude · Scroll to zoom · Drag to pan
Hover to inspect

Want the full written briefing?

The chart shows what moved — the briefing shows why. Sourced, dated, no hot takes.

Subscribe on Substack →

News Events

DateReturnCategorySourceHeadline
2022-05-06-23.9%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2025-08-08-23.5%newsSeeking AlphaUnder Armour outlines $100M tariff headwind and plans SKU reduction to drive brand transformation
2025-08-08-23.5%earningsSeeking AlphaUnder Armour, Inc. (UAA) Q1 2026 Earnings Call Transcript
2025-08-08-23.5%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2025-08-08-23.5%earningsMorningstarUnder Armour Earnings: In-Line Results Overshadowed by Dismal Near-Term Guidance - Morningstar
2026-02-06+22.7%analystSeeking AlphaUnder Armour outlines $110M operating income target for FY26 as turnaround gains traction
2026-02-06+22.7%earningsSeeking AlphaUnder Armour, Inc. (UAA) Q3 2026 Earnings Call Transcript
2026-02-06+22.7%newsSeeking AlphaUnder Armour lifts full year outlook as turnaround takes shape
2026-02-06+22.7%earningsSeeking AlphaUnder Armour beats top-line and bottom-line estimates; updates FY26 outlook
2026-02-06+22.7%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2026-02-06+22.7%earningsmarketscreener.comEarnings Flash (UAA) Under Armour, Inc. Posts Q3 Adjusted EPS $0.09 per Share, vs. FactSet Est of $-0.01 - marketscreener.com
2026-02-06+22.7%legalTradingViewUnder Armour, Inc. SEC 10-Q Report - TradingView
2021-11-02+19.7%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2024-08-08+19.3%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2022-11-03+16.4%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2022-05-18-14.0%legalSEC EDGARUAA 8-K: 5.02 and (SEC Filing)
2026-02-05+13.7%earningsSeeking AlphaUnder Armour FQ3 2026 Earnings Preview
2021-08-03+12.5%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2022-02-11-11.8%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2026-02-10-10.9%newsSeeking AlphaCiti sours on Under Armour as N. American competition weighs, pricing pressure lingers
2023-05-09-10.9%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2025-02-06-10.8%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2024-03-13-10.3%legalSEC EDGARUAA 8-K: 5.02, 5.03 (SEC Filing)
2024-11-07+9.4%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2023-02-08-8.5%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2025-08-11-8.4%earningsSeeking AlphaUnder Armour: Recent Quarterly Report Disappoints
2025-08-11-8.4%earningsSeeking AlphaUnder Armour Q1 Earnings: No Brand Turnaround In Sight Yet
2025-08-11-8.4%earningsSeeking AlphaUnder Armour: Recent Quarterly Report Disappoints (NYSE:UA) - Seeking Alpha
2026-01-02+8.2%newsSeeking AlphaUnder Armour: A turnaround stock with an undervalued brand -- UBS
2026-01-02+8.2%newsSeeking AlphaUnder Armour: A turnaround stock with an undervalued brand -- UBS (UA:NYSE) - Seeking Alpha
2021-08-16-7.2%legalSEC EDGARUAA 8-K: 5.02 and (SEC Filing)
2021-05-04+6.2%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2022-02-23+6.2%legalSEC EDGARUAA 8-K: 8.01 and (SEC Filing)
2026-04-22-5.8%newsBusiness WireSnowflake Makes AI Real for Businesses at Snowflake Summit 26, Featuring Anthropic’s Daniela Amodei and Other Industry Leaders
2026-01-07+5.8%newsSeeking AlphaUnder Armour: Once A Challenger Brand, Now A Speculative Value Play
2026-01-07+5.8%newsSeeking AlphaUnder Armour: Once A Challenger Brand, Now A Speculative Value Play (NYSE:UAA) - Seeking Alpha
2026-01-06+5.3%newsSeeking AlphaUnder Armour rallies again as a key institutional shareholder snaps up more shares
2025-04-10-5.1%newsSeeking AlphaDespite New Tariffs, Under Armour Appears Poised To Rebound - Seeking Alpha
2025-06-12-5.1%legalSEC EDGARUAA 8-K: 8.01 and (SEC Filing)
2021-05-19-5.0%legalSEC EDGARUAA 8-K: 1.01 and (SEC Filing)
2025-12-30+4.8%newsSeeking AlphaValue investor Fairfax Financial raises stake in Under Armour
2025-12-30+4.8%newsBenzingaUnder Armour Stock Surges After Large Insider Purchase - Under Armour (NYSE:UA), Under Armour (NYSE:UAA) - Benzinga
2025-12-30+4.8%newsBenzingaNio, Profusa, Nike, FTAI Aviation And Under Armour: Why These 5 Stocks Are On Investors' Radars Today - Benzinga
2025-04-15+4.7%legalSEC EDGARUAA 8-K: 5.02 and (SEC Filing)
2026-04-20+4.6%earningsStockStory3 Unprofitable Stocks That Fall Short
2024-09-06-4.5%legalSEC EDGARUAA 8-K: 5.02, 5.07 (SEC Filing)
2026-02-12+4.5%newsSeeking AlphaUnder Armour: Get Out While You Can
2026-02-12+4.5%legalSEC EDGARUAA 8-K: 5.02 and (SEC Filing)
2024-02-08+4.4%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2026-01-27-4.3%newsInvesting.com NigeriaFairfax Financial buys Under Armour (UAA) shares worth $14.4m By Investing.com - Investing.com Nigeria
2025-06-16-4.2%legalSEC EDGARUAA 8-K: 1.01, 2.03, 7.01 (SEC Filing)
2025-11-13-4.1%newsSeeking AlphaUnder Armour plans to separate Curry Brand as part of its expanded restructuring plan
2025-06-23-3.8%legalSEC EDGARUAA 8-K: 1.01, 2.03, 7.01 (SEC Filing)
2021-09-07-3.6%legalSEC EDGARUAA 8-K: 5.02 (SEC Filing)
2026-02-08+3.5%newsSeeking AlphaUnder Armour: Sell The Spike
2021-08-20+3.0%legalSEC EDGARUAA 8-K: 8.01 (SEC Filing)
2024-02-20+2.9%newsCNNsymbol__ Stock Quote Price and Forecast - CNN
2021-09-08+2.9%legalSEC EDGARUAA 8-K: 5.02 (SEC Filing)
2023-03-09-2.9%legalSEC EDGARUAA 8-K: 5.02 and (SEC Filing)
2023-01-31+2.8%legalSEC EDGARUAA 8-K: 5.02 and (SEC Filing)
2024-06-21+2.8%legalSEC EDGARUAA 8-K: 8.01 and (SEC Filing)
2022-12-21+2.7%legalSEC EDGARUAA 8-K: 5.02 and (SEC Filing)
2022-02-25+2.7%legalSEC EDGARUAA 8-K: 1.01 and (SEC Filing)
2023-06-28-2.5%legalSEC EDGARUAA 8-K: 5.02 and (SEC Filing)
2026-03-17-2.5%earningsSeeking AlphaApparel stocks to watch on back of Lululemon's mixed earnings report
2022-11-14+2.5%legalSEC EDGARUAA 8-K: 5.02 and (SEC Filing)
2023-07-06+2.4%legalSEC EDGARUAA 8-K: 5.02 and (SEC Filing)
2021-07-09+2.3%analysteToroUAA Stock Price | Analyst Target 7.37 & Hold Consensus - eToro
2025-11-05+2.3%earningsSeeking AlphaUnder Armour Q2 2026 Earnings Preview
2026-04-23-2.3%earningsPR NewswireUNDER ARMOUR ANNOUNCES DATE FOR FOURTH QUARTER AND FULL-YEAR FISCAL 2026 EARNINGS CONFERENCE CALL
2026-04-23-2.3%newsZacksUAA's Restructuring Strategy Supports Brand Focus & Cost Efficiency
2026-04-23-2.3%newsZacksDespite Fast-paced Momentum, Under Armour (UAA) Is Still a Bargain Stock
2026-04-23-2.3%newsZacksBest Health & Fitness Stocks to Buy for the Wellness Boom
2026-04-23-2.3%newsSeeking AlphaUnder Armour: Likely A Value Trap With A Turnaround That Needs Execution
2023-08-08+2.3%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2021-10-14-2.2%legalSEC EDGARUAA 8-K: 8.01 and (SEC Filing)
2026-01-29+2.1%newsSahmFairfax Expands Under Armour Stake As Valuation And Momentum Diverge - Sahm
2025-11-06+2.1%earningsSeeking AlphaUnder Armour outlines 2026 revenue decline of 4%-5% as turnaround gains momentum with new CFO and product innovation
2025-11-06+2.1%earningsSeeking AlphaUnder Armour, Inc. (UAA) Q2 2026 Earnings Call Transcript
2025-11-06+2.1%executiveSeeking AlphaUnder Armour appoints Reza Taleghani as CFO
2025-11-06+2.1%earningsSeeking AlphaUnder Armour beats top-line and bottom-line estimates; updates FY25 outlook
2025-11-06+2.1%legalSEC EDGARUAA 8-K: 2.02, 5.02, 8.01 (SEC Filing)
2026-01-08-2.0%analystSeeking AlphaUnder Armour: The Turnaround Is Increasingly Distant (Rating Downgrade)
2026-04-18+2.0%expansionSimply Wall St.DICK'S Youth Sports Push Links Ripken Nationals Partnership With Rich Valuation
2026-04-02+2.0%newsStock Traders DailyHow Under Armour Inc. Class A (UAA) Affects Rotational Strategy Timing - Stock Traders Daily
2023-08-17+2.0%newsCNNsymbol__ Stock Quote Price and Forecast - CNN
2021-12-08-1.9%legalSEC EDGARUAA 8-K: 1.01, 2.03 (SEC Filing)
2023-04-15-1.9%newsStocktwitsUnder Armour Inc Class A (UAA) News, Articles, Events & Latest Updates - Stocktwits
2021-10-18-1.7%newsU.S. News MoneyWhich Under Armour Shares Should You Buy? UA vs. UAA - U.S. News Money
2021-05-27+1.6%legalSEC EDGARUAA 8-K: 1.01, 1.02, 3.02, 7.01 (SEC Filing)
2021-05-03-1.4%legalSEC EDGARUAA 8-K: 8.01 and (SEC Filing)
2024-08-06+1.3%legalSEC EDGARUAA 8-K: 5.02, 8.01 (SEC Filing)
2025-09-18-1.3%newsSeeking AlphaUnder Armour: No Faith In Near-Term Turnaround Potential
2025-08-23-0.9%newsSeeking AlphaInsider trades: Procter & Gamble, Boeing, McDonald's among notable names this week
2024-08-20+0.9%earningsMorningstarAfter Earnings, Is Under Armour Stock a Buy, a Sell, or Fairly Valued? - Morningstar
2024-04-16+0.6%legalSEC EDGARUAA 8-K: 5.02 and (SEC Filing)
2023-04-06+0.6%legalSEC EDGARUAA 8-K: 3.02 and (SEC Filing)
2022-09-02+0.6%legalSEC EDGARUAA 8-K: 5.02 (SEC Filing)
2024-06-06+0.6%legalSEC EDGARUAA 8-K: 5.02 and (SEC Filing)
2025-11-27-0.5%newsSeeking AlphaUnder Armour: Turnaround Still Unproven
2026-01-15-0.5%newsSeeking AlphaUnder Armour shuffles C-suite and creates new design position
2026-01-15-0.5%legalSEC EDGARUAA 8-K: 5.02 and (SEC Filing)
2026-01-31-0.5%newsSahmFairfax Ups Under Armour Stake As Valuation And Momentum Diverge - Sahm
2022-08-03-0.4%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2021-08-19-0.4%legalSEC EDGARUAA 8-K: 1.01, 1.02, 3.02, 7.01 (SEC Filing)
2021-11-11+0.3%newsThe Business JournalsKevin Plank sells $27M worth of Under Armour stock - The Business Journals
2023-11-08+0.3%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2024-05-16-0.2%legalSEC EDGARUAA 8-K: 2.02, 2.05, 8.01 (SEC Filing)
2025-05-13+0.2%legalSEC EDGARUAA 8-K: 2.02 and (SEC Filing)
2025-09-30-0.1%newsSeeking AlphaUBS bets on Under Armour's comeback as brand rebuilding gains momentum
2022-10-05-0.1%legalSEC EDGARUAA 8-K: 5.02, 8.01 (SEC Filing)
2026-04-26—newsSimply Wall St.Assessing Under Armour (NYSE:UAA) Valuation After Mixed Long Term Returns And Brand Reset Hopes
2026-04-24—newsStockStory1 Small-Cap Stock to Own for Decades and 2 We Find Risky
2026-04-24—newsZacksRalph Lauren's "Next Great Chapter": Can Strategy Drive Upside?
tickerdossier.comtickerdossier.substack.com