One Blackfriars

Initially promoted by the Beetham Organisation, the tower was originally proposed at , with 68 storeys, A public observation gallery was to have been situated on the upper two floors, offering panoramic views across the capital. The original plan would have featured a 5-star hotel and luxury apartments, each with their own internal conservatory space. However, a number of affordable homes were also included as part of the scheme in a separate building on Rennie Street. Despite a number of objections - from English Heritage, Royal Parks, Lambeth Council, Westminster City Council, local residents and ward councillors − the tower was given initial planning permission by Southwark Council on 24 July 2007. The Mayor of London was in favour, and Lambeth Council wanted £180,615 of Section 106 money in compensation. The Dubai-based Jumeirah hotel chain signed up as anchor tenants. ==Change in ownership==

The project was placed into administration by The Royal Bank of Scotland in October 2010 following a breakdown in relationships in the project partnership. The site was purchased by Berkeley Group's St. George subsidiary in October 2011, leading to the renewed expectation that the tower would be built. In January 2013, it was announced that the building was to go ahead and be built with some minor revisions. ==Second planning application and design==

In May 2012, St George filed a new planning application for the site for the construction of three buildings: a virtually identical 50-storey tower as the original application along with a 6-storey building (The Rennie Street Building) and a 4-storey building (The Podium Building). The application was granted in October 2012. The tower provides 274 private flats, however the viewing lounge on the 32nd floor received widespread criticism for revoking the promise of public access, when in reality it costs £50 per visit, and £30 per hour for residents and companies only in the local postcode. Critics pointed out that the public viewing area was the fundamental reason why the council permitted the development without social housing. The council have refused to release the information in relation to those transactions. The number of flats includes 13 studio flats, 78 one bedroom, 120 two bedroom, 56 three bedroom, 6 four bedroom and 1 triplex. Southwark Council's Affordable SPD states that affordable housing in applicable developments should be located on the development site or exceptionally off site or through an in lieu payment. Southwark accepted the applicant's explanations of why an in lieu payment would be appropriate, the value of which was agreed at £29m. The cost to the developer of the provision of the public viewing lounge has been calculated at £5.5m (based on foregone revenue on lost floor space for two medium-sized flats). ==Construction==

A single storey marketing building was constructed during 2012 in the north east corner of the site and was due to be used for one year. In October 2013, a three-storey marketing building was constructed in the south eastern corner of the site and was due to stand for five years whilst the rest of the buildings were being completed. The ground-breaking ceremony also took place in October 2013. The site topped out in spring 2017, and was completed in 2018. == Marketing ==

In January 2015, a sales and marketing video for the development was swiftly ridiculed on social media and reported by the professional media, and was promptly withdrawn. == See also ==