Despite some earlier experiments and attempts at commercial marketing, the Long Play format did not begin to enjoy commercial popularity until the early 1950s.
Predecessors Starting in 1926, the
Edison Records company experimented with issuing
Edison Disc Records in long play format of 24 minutes per side. The system and playback system (still mostly wind-up
phonographs) proved unreliable and was a commercial failure.
Soundtrack discs lathe with SX-74 cutting head By mid-1931 all motion picture studios were recording on
optical soundtracks, but sets of soundtrack discs, mastered by dubbing from the optical tracks and scaled down to 12 inches to cut costs, were made as late as 1936 for distribution to theaters still equipped with disc-only sound projectors.
RCA Victor In September 1931,
RCA Victor launched the first commercially available vinyl long-playing record, marketed as "Program-Transcription" records. These revolutionary discs were designed for playback at rpm and were pressed on 30-cm diameter flexible plastic discs, with a duration of about ten minutes playing time per side. Victor's early introduction of a long-playing record was a commercial failure for several reasons, including the lack of affordable consumer playback equipment and consumer rejection during the
Great Depression. These "Program Transcription" discs, as Victor called them, played at rpm and used a somewhat finer and more closely spaced groove than typical 78-rpm records. They were to be played with a special "Chromium Orange"
chrome-plated steel needle. The 10-inch discs, mostly used for popular and light classical music, were normally pressed in shellac, but the 12-inch discs, mostly used for "serious" classical music, were pressed in Victor's new vinyl-based "Victrolac" compound, which provided a much quieter playing surface. These records could hold up to 15 minutes per side.
Beethoven's Fifth Symphony, performed by the
Philadelphia Orchestra under
Leopold Stokowski, was the first 12-inch recording issued. Compton Pakensham, reviewing the event in
The New York Times, wrote, "What we were not prepared for was the quality of reproduction ... incomparably fuller." Although Goldmark was the chief scientist who selected the team, he delegated most of the experimental work to William S. Bachman, whom Goldmark had lured from
General Electric, and
Howard H. Scott. Research began in 1939, was suspended during
World War II, and resumed in 1945.
Columbia Records unveiled the LP at a press conference in the
Waldorf Astoria on June 21, 1948, in two formats: in diameter, matching that of
78-rpm singles, and in diameter. The initial release of 133 recordings were: 85 12-inch classical LPs (ML 4001 to 4085), 26 10-inch classics (ML 2001 to 2026), eighteen 10-inch popular numbers (CL 6001 to 6018), and four 10-inch juvenile records (JL 8001 to 8004). According to the 1949 Columbia catalog, issued September 1948, the first twelve-inch LP was
Mendelssohn's
Concerto in E Minor by
Nathan Milstein on the violin with the
New York Philharmonic, conducted by
Bruno Walter (ML 4001). Three ten-inch series were released: "popular", starting with the reissue of
The Voice of Frank Sinatra (CL 6001); "classical", numbering from
Beethoven's 8th symphony (ML 2001), and "juvenile", commencing with
Nursery Songs by
Gene Kelly (JL 8001). Also released at this time were a pair of 2-LP sets:
Puccini's
La bohème (SL-1) and
Humperdinck's
Hansel and Gretel (SL-2). All 12-inch pressings were of 220 grams vinyl. Columbia may have planned for the
Bach album ML 4002 to be the first, since the releases came in alphabetical order by composer (the first 54 LPS, ML 4002 through ML 4055, are in order from Bach to
Tchaikovsky); Nathan Milstein was very popular in the 1940s, however, so his performance of the Mendelssohn concerto was moved to ML 4001.
Public reception When the LP was introduced in 1948, the 78 was still the conventional format for phonograph records. By 1952, 78s still accounted for slightly more than half of the units sold in the United States and just under half of the dollar sales. The
45, oriented toward the single song, accounted for just over 30% of unit sales and just over 25% of dollar sales. The LP represented not quite 17% of unit sales and just over 26% of dollar sales. Ten years after their introduction, the share of unit sales for LPs in the US was almost 25%, and of dollar sales, 58%. Most of the remainder was taken up by the 45; 78s accounted for only 2% of unit sales and 1% of dollar sales. The popularity of the LP ushered in the "
album era" of English-language popular music, beginning in the late 1950s, as performers took advantage of the longer playing time to create coherent themes or concept albums. "The rise of the LP as a form—as an artistic entity, as they used to say—has complicated how we perceive and remember what was once the most evanescent of the arts",
Robert Christgau wrote in ''
Christgau's Record Guide: Rock Albums of the Seventies'' (1981). "The album may prove a '70s totem—briefer configurations were making a comeback by decade's end. But for the '70s it will remain the basic musical unit, and that's OK with me. I've found over the years that the long-playing record, with its twenty-minute sides and four-to-six compositions/performances per side, suits my habits of concentration perfectly." Although the popularity of LPs (as well as 45s) began to decline in the late 1970s with the advent of
cassette tapes, and later in the 1980s with the advent of digital
compact discs, the LP survives as a format to the present day. Vinyl LP records enjoyed a
resurgence in popularity throughout the 2010s, and US vinyl sales in 2017 reached 15.6 million and 27 million for 2020. In 2022, US vinyl sales reached 41 million units, surpassing sales of the compact disc for the first time since 1987, once again making the LP the highest selling physical format there. ==Competing formats==