Since the Stranglers last album
Dreamtime, released in October 1986, the band had toured extensively until the end of 1987, released the 1987 single "
All Day and All of the Night", and the 1988 live album
All Live and All of the Night. The band had begun recording
10 in bassist
Jean-Jacques Burnel's newly built 16-track home studio in
Cambridgeshire in 1988. By 1989, with help from local engineer
Owen Morris, the band had recorded around 20 tracks which they delivered to their label
CBS/
Epic for a late 1989 release. The label's
A&R man
Muff Winwood, however, was unhappy with the production and suggested re-recording the album with producer Roy Thomas Baker, aiming for the American market. According to Hugh Cornwell in his 2001 book
The Stranglers: Song by Song, the band had never heard of Baker before but were told he had produced various successful
Queen albums. "Roy was sold to us on the basis that he could produce the sound that the Americans wanted," Cornwell said. The album was recorded in autumn 1989 at
Wisseloord Studios in the
Netherlands. To achieve a bigger sound on the album, Baker would
multi-track Cornwell's guitars. "Whenever I had a guitar part, Roy would make me play it 22 times and record it on separate tracks," Cornwell said. "He'd then mix it all down to stereo and it would sound immense with 22 guitars all playing the same part." At the suggestion of Baker, the band also recorded a cover of "96 Tears" for the album. The spoken section on "Let's Celebrate" is read by Baker's wife, Tere. Despite the album's American-friendly sound and the moderate success of "Sweet Smell of Success" in the United States (reaching No. 5 on the US Modern Rock Chart), the band did not undertake a US tour. Cornwell, feeling the band had come to a halt in their artistic evolution, decided to leave the band following the last gig on the supporting tour. ==Album cover==