100% received generally positive reviews from music critics.
Allmusic editor Jon O'Brien found that the album "appears to have jumped on the ubiquitous '80s revival bandwagon [echoing] the classy soul balladry of
Anita Baker, the synth-heavy funk of
Alexander O'Neal, and the acid-jazz leanings of early
Brand New Heavies. It's a change in direction which, unlike her recent output, feels like a natural progression, its authentic groove-fueled production, thankfully free of
Auto-Tune, allowing Knight's effortlessly smooth and expressive vocals to shine." Mayer Nassim from
Digital Spy remarked that "the deep soul of the title track is the best thing here, evoking the likes of
Bobby Womack with its classic dynamics that perfectly match Knight's impressive vocals. 'Bare' is another highlight, a stripped down Whitney-esque torch ballad that frames what is still one of the best voices in British music." A mixed review came from Andy Welch of
The Telegraph who wrote that "at once vintage-Atlantic-soul-sounding yet defiantly British, her nickname as the UK's Queen of Soul couldn't be more apt. Despite this, she's never really had the material her vocal talent should have. On this, her sixth studio album, nothing has changed." However, Serena Kutchinsky of
The London Paper rated
100% two stars while commenting that "yes, Knight has a syrupy smooth voice which is used to full effect on tracks such as 'Beautiful Night,' but the dearth of catchy pop hooks and too much schmaltzy gospel render of it little more than pseudo-soulful tripe." == Track listing ==