Win 107.2 launched in 1999 financed by Radio Investments Ltd, from studios in The Brooks Shopping Centre in Winchester town centre, and marketed with the slogan "best music, breaking news". A buyout of Radio Investments saw the station rebrand to 107.2 Win FM in 2004 under the ownership of
The Local Radio Company. Win FM was sold to the
Tindle Radio by
The Local Radio Company in September 2006, and in an effort to distinguish the station from its more successful rivals in its transmission area, was rebranded as Dream 107.2 in October 2007, adopting a soft adult contemporary music policy in early 2008 akin to that of London-based
Magic 105.4 and latter-day competitor
The Coast 106, which launched in October 2008. In November 2008 Dream 107.2 became a relay for
Radio Hampshire, simulcasting all output except for "four hours a day of bespoke programming". The first song to be played on Dream 107.2 was
Candi Staton's "
Young Hearts Run Free" during Breakfast with Andy Green and the last was
The Moody Blues' "
Go Now" which was played during Pippa Head's Mid-Morning Show. == Performance ==