representing the Seahawks before their appearance at
Super Bowl XLVIII Throughout much of the franchise's early history in Seattle, the team suffered from poor attendance; culminating in former owner
Ken Behring attempting to relocate the franchise to Los Angeles in 1996. Despite this; fan interest grew rapidly in the early 2000s under new owner
Paul Allen who had purchased the team from Behring in 1997. In 1999, the franchise's prospects were seen as improving with the hiring of coach
Mike Holmgren. Under the new coach, the Seahawks managed four consecutive division titles, and in 2006, they appeared in
Super Bowl XL. The team's fans became even more devoted to their team during Holmgren's tenure; in 2003, the organization placed a large flag in the endzone with the number 12. In the 2010s, the fanbase grew significantly with the hiring of
Pete Carroll as their head coach during the 2009 offseason. The Seahawks narrowly beat out the
division rival St. Louis Rams for the division title as both finished with a 7-9 record, but the Seahawks managed a famous upset victory over the defending Super Bowl champion
New Orleans Saints. During the fourth quarter, the Seahawks led by four points prior to snapping the ball in
Marshawn Lynch's famous
Beast Quake run that returned the ball 67 yards while breaking 9 tackles to secure the victory. Fan reaction was so loud that seismologists reported that the crowd had created an artificial earthquake in the process. The Seahawks' fans have set the
Guinness World Record loudest crowd noise at a sporting event on two occasions. First which being on September 15, 2013, registering 136.6
dB during a game against the
San Francisco 49ers and again on December 2, 2013, during a
Monday Night Football game against the
New Orleans Saints, with a roar of 137.6 dB. In May 2016, mountaineer David Liaño González carried a 12th Man flag to the summit of
Mount Everest. In 2025, researcher Mark Grant noted a dozen Seattle-related appearances of the number 12 in Super Bowl 48—the year of Seattle's first Super Bowl win. Grant also reported that the city of Seattle was exactly 12 × 12 × 12 months old earlier that NFL season, when the 12s broke the world record for crowd noise during a
Monday Night Football game played against the New Orleans Saints. ==Controversies==