Before the festival, posters, postage stamps with festival symbols, a commemorative coin were issued and a special promotional campaign was held by the Soviet state lottery. The poster and symbols of the festival were approved by the
Central Committee of the CPSU. The emblem of the festival was chosen as a result of a competition in 1984 in which more than 200 professional artists from different countries took part. The winning designer of the festival's emblem was
People's Artist of Ukraine Rafael Zeynurovich Masautov. The emblem was used in more than 80 countries. In the USSR the emblem of the festival, at the order of the
Council of Ministers of the USSR, was used to produce more than 7,000 souvenir items. The emblem brought the USSR a net profit of 450,000,000 Soviet rubles (through surcharges for products with festival symbols). "Katyusha", the mascot of the festival, was conceived by Soviet artist Vyacheslav Yermakov, photographer Yuri Alekseevich Zharov and artist Ekaterina Afanasyevna Dunaeva, who was also depicted on the official poster of the festival for the Central Committee of the CPSU youth publication "
Plakat". "Katyusha" was sketched by Mikhail Veremenko, an artist from Moscow. At the first meeting of the International Preparatory Committee of the XIX World Festival of Youth and Students of 2017, which was held in
Sochi, Russia, the logo of the event was chosen to be an updated version of the logos of the two previous Moscow world festivals of youth and students in 1957 and 1985. == See also ==