In
1951,
Bill Veeck, the colorful former owner of the
Cleveland Indians, purchased the Browns from DeWitt, who stayed on as team vice president. In St. Louis, he extended the type of promotions and wild antics that had made him famous and loved by many and loathed by many others. His most notorious stunt in St. Louis was held on August 19, 1951, when he ordered manager
Zack Taylor to send
Eddie Gaedel, a 3-foot 7-inch, 65-pound
dwarf, to bat as a
pinch hitter. When Gaedel stepped to the plate, he was wearing a Browns child's uniform with the number . Knowing that Gaedel had no
strike zone to speak of, Veeck ordered Gaedel to keep his bat on his shoulder, and Gaedel
walked on four straight pitches. The stunt infuriated American League President
Will Harridge, who voided Gaedel's contract the next day. Gaedel was by far the shortest person ever to appear in a major league game. Veeck also promoted another publicity stunt in which the Browns handed out placards – reading "take, swing, bunt", etc. – to fans and allowed them to make managerial decisions for a day. Taylor dutifully surveyed the fans' advice and relayed the sign accordingly. The Browns won the game against the
Philadelphia Athletics, whose venerable owner
Connie Mack took part in the "Grandstand Managers" voting (against his own team). After the 1951 season, Veeck made
Ned Garver the highest-paid member of the Browns. Garver went on to win 20 games, while the team lost 100 games. He was the second pitcher in history to accomplish the feat. Veeck also brought
Satchel Paige back to major league baseball to pitch for the Browns. Veeck had previously signed the former
Negro leagues great at age 42 to a contract in Cleveland in 1948, amid much criticism. Paige was 45 when he returned to the mound in a Browns uniform. Veeck was criticized among baseball's owners, but Paige finished the season with a respectable 3–4 record and a 4.79 ERA. Veeck believed that St. Louis could no longer support two franchises, and planned to drive the Cardinals out of town. He signed many of the Cardinals' most popular ex-players and, as a result, attracted many Cards fans to see the Browns. Notably, Veeck inked former Cardinals great
Dizzy Dean to a broadcasting contract and tapped
Rogers Hornsby for a second stint as manager. He also re-acquired former Browns fan favorite
Vern Stephens and signed former Cardinals pitcher
Harry Brecheen, both of whom had starred in the all-St. Louis World Series in 1944. Veeck stripped Sportsman's Park of all Cardinals material and dressed it exclusively in Browns memorabilia, even moving his family to an apartment under the stands. The Browns never came close to fielding a winning team during this time. In Veeck's three years as owner, they never finished any closer than 31 games out of first, and twice lost 100 games. But Veeck's showmanship and colorful promotions made Browns games more fun and unpredictable than the conservative Cardinals were willing to offer. Veeck's all-out assault on the Cardinals came during a downturn in the Cardinals' fortunes after Rickey left them for the
Brooklyn Dodgers in . It initially appeared Veeck had won the war when Cardinals' owner
Fred Saigh was charged with massive
tax evasion late in 1952. He pleaded no contest and put the Cardinals up for sale rather than face certain lifetime banishment from baseball. For a time, it looked almost certain that the Cardinals were leaving town, as most of the credible bids came from non-St. Louis interests. The most promising offer came from a group based in
Houston, Texas, where the Cardinals operated a
Triple-A farm team. Under the rules of the time, the Cardinals also owned the major league rights to Houston. However, just when it looked like the Cardinals were about to move to Texas, Saigh accepted a somewhat lower bid from St. Louis-based brewery
Anheuser-Busch. Saigh had intended all along to sell to any credible buyer who would keep the Cardinals in St. Louis, and was relieved when brewery president
Gussie Busch jumped into the bidding with that in mind. Veeck quickly realized that he was finished in St. Louis. He knew that with Anheuser-Busch's corporate wealth behind them, the Cardinals now had more resources than he could ever hope to match. Unlike most of his fellow team owners, he had no income apart from the Browns. Reluctantly, Veeck concluded he had no other option but to cede St. Louis to the Cardinals and move the Browns elsewhere. As a first step, he sold Sportsman's Park to the Cardinals for $800,000. After the season, Veeck cut a deal with Miles to move the Browns to Baltimore. Under the plan, Veeck would remain as principal owner, but would sell half of his 80% stake to a group of Baltimore investors headed by Miles. Despite assurances from Harridge that approval would be a formality, only four owners voted in favor – two short of passage. Reportedly, Yankees co-owner
Del Webb was drumming up support to move the Browns to Los Angeles, where Webb held extensive construction interests. However, talk of a Los Angeles move may have been a bluff – many owners believed that travel and schedule considerations would make having only one franchise on the West Coast unsustainable. Veeck, Miles, and D'Alesandro realized that the other AL owners were simply looking for a way to push Veeck out. Over the next 48 hours, Miles lined up enough support from his group of investors to buy out Veeck's entire stake for $2.5 million. Facing threats to cancel the franchise and having sold his only leverage (the renamed Busch Stadium), Veeck had little choice but to take the deal, and the sale was duly approved. While Baltimore brewer
Jerold Hoffberger became the largest shareholder, Miles was named president and chairman of the board. His first act was to request permission to move the team to Baltimore, which was swiftly granted. With this, the Browns' 52-year history in St. Louis came to an end. ==Legacy==