1964 United States presidential election in Wisconsin

In the 1958 election, Gaylord A. Nelson was elected as Wisconsin's second Democratic governor since 1895, and the state also elected Democrats to the position of treasurer and U.S. Senator, besides that party gaining a majority in the State Assembly for only the second time since the middle 1890s. They maintained a close balance in the early 1960s, signaling the state's transition to a swing state. The Republican would campaign in Wisconsin late in September, but met with severe hostility at the University of Wisconsin–Madison. ==Campaign==

George Wallace ran in the Democratic primary, but was defeated by Governor John W. Reynolds Jr., who served as a surrogate for Johnson. ==Results==

Results by county Counties that flipped from Republican to Democratic • Adams • Barron • Buffalo • Burnett • Calumet • Clark • Columbia • Crawford • Dodge • Door • Dunn • Eau Claire • Florence • Fond du Lac • Grant • Green • Green Lake • Iowa • Jackson • Jefferson • Juneau • La Crosse • Lafayette • Langlade • Lincoln • Marathon • Marinette • Marquette • Monroe • Oconto • Oneida • Outagamie • Ozaukee • Pierce • Polk • Price • Richland • Rock • Sauk • Sawyer • Shawano • Sheboygan • St. Croix • Trempealeau • Vernon • Vilas • Washburn • Washington • Waukesha • Winnebago • Wood ==Analysis==

Early polls nevertheless showed incumbent President Lyndon B. Johnson leading Goldwater comfortably, despite predictions of a severe backlash to the Civil Rights Act from Wisconsin's anti-black German-American and Polish-American populations. Extreme fears of financial loss for farmers accounted for a 66–28 lead for Johnson in September, while fear of Goldwater's policy of strategic use of nuclear weapons, rather than enthusiasm for the domestic and foreign policies of President Johnson, was cited as the cause of the President's continuing strong lead one month later. Johnson won Wisconsin by a margin of 24.35 percent. Goldwater held up slightly better in the German areas where conservative Republicanism had been established by anti-World War II sentiment, whilst he lost heavily in the Yankee counties of the south. == Electors ==

These were the names of the electors on each ticket. ==See also==