As only a minority of votes would be required to win under the
first-past-the-post system, the candidates sought to maximise regional and partisan appeal to maximise their votes. ===
Kim Young-sam=== Kim, viewed as a more moderate, pragmatic politician and open to compromise, attracted the backing of senior retired military figures opposed to the incumbent government, and South Korea's growing middle class who wanted an end to the military in politics, and in particular, urban white collar workers seeking stability to continue economic growth. Kim's middle-class base also included strength among the large Protestant population. Kim's main base of support came from his native
South Gyeongsang Province and the city of
Busan. In particular,
Jeong Seung-hwa, the former army chief of staff falsely accused of plotting
Park Chung Hee's assassination which Chun and Roh used to justify their power grab in 1979, came out to support Kim. ===
Kim Jong-pil=== Kim, who was an associate of former president and dictator
Park Chung Hee campaigned on Park's legacy of economic development which transformed South Korea from a mainly agriculture economy into a modern industrialized economy and major trading power. He promised to continue Park's policy framework, appealing to some conservative elements of South Korea's middle class. His main base of support came from his home province of
South Chungcheong Province, particularly in the major city of
Daejeon. ===
Kim Dae-jung=== Kim, a devout Roman Catholic, campaigned on liberal democracy, social welfare, and a free-market economy. However, he was widely seen as a radical, and the candidate which the military feared would win, along with many middle-class voters. Despite attempts to moderate that image, he attracted most appeal among the dissident movement, such as human rights activists, students, organized labor, and lower-income voters. Kim's strongest support came from North and South Jeolla Provinces, his home region. He was expected to receive 80 to 90 percent of the Jeolla vote, and do well in the capital
Seoul and
Gyeonggi Province. ===
Roh Tae-woo=== Roh Tae-woo worked hard to dissociate himself from the widely unpopular Chun Doo-hwan. Roh promised continued democratization and economic reforms, while emphasizing stability. The ruling DJP's support base came from the rural areas, the farming population which made up 20 percent of the total population, while in urban areas, Roh attracted conservative middle-class voters and less-educated, low-income workers. Roh's home base was
North Gyeongsang Province, where the major city of
Daegu, his hometown, is situated. Daegu was also the home town of Chun and
Park Chung Hee. Roh was expected to dominate in
Gangwon Province as it borders North Korea and is strongly anticommunist; the island province of
Jeju; and
North Chungcheong Province. ==Results==