The 1990 UNLV Rebels football team was an American football team that represented the University of Nevada, Las Vegas (UNLV) as a member of the Big West Conference during the 1990 NCAA Division I-A football season. In their first year under head coach Jim Strong, the Rebels compiled an overall record of 4–7 with a mark of 3–4 in conference play, placing fifth in the Big West. The team played home games at the Sam Boyd Silver Bowl in Whitney, Nevada.