The 1990 Wisconsin Badgers football team represented the University of Wisconsin–Madison as a member of the Big Ten Conference during the 1990 NCAA Division I-A football season. Led by first-year head coach Barry Alvarez, the Badgers compiled an overall record of 1–10 with a mark of 0–8 in conference play, placing last out of ten teams in the Big Ten. Wisconsin played home games at Camp Randall Stadium in Madison, Wisconsin.