The 1996 Cincinnati Bengals season was the franchise's 29th in professional football and its 27th with the National Football League. The Dave Shula era came to a sudden end when he was fired after a 1–6 start, as Jeff Blake struggled with turnovers. Former Bengals tight end Bruce Coslet, the team's offensive coordinator and a former New York Jets head coach, would replace Shula as head coach. The move paid off right away as the Bengals won the first three games under Coslet. After losing two of their next three games, the Bengals closed the year with three straight wins to finish with an 8–8 record. One bright spot was that wide receiver Carl Pickens became the first member of the Bengals to have 100 receptions in a season.