Ancram stood declaring that none of the other candidates were close to his form of Conservatism, as well as arguing that he was best placed to unite the party. As the party chairman for the previous three years, he was widely seen as the candidate who best represented a continuity in the direction of the Hague years. Clarke had previously stood in the
1997 leadership election but had otherwise maintained a low profile in the subsequent four years. It was argued that his non-involvement in the party's election campaign meant that he was free from blame. His manifesto involved taking a softer line on the
European Union, allowing a free vote on many issues, while concentrating heavily on the economy and public services. Davis was very much an outsider candidate, not having served on the front bench under Hague, though he had served as a junior Minister in the government of
John Major. As Chairman of the
House of Commons Public Accounts Committee in the previous Parliament he had gained a good reputation at Westminster, and his relatively unknown profile among the electorate was argued to be an asset. Duncan Smith stood as the standard bearer of the
Thatcherite wing of the party, arguing the need for the party to stick to its principles and take a hard line on the
European Union, while making use of the talents of all sections of the party. Portillo ran on a somewhat socially liberal manifesto, calling for the party to reform and reach out to groups not normally associated with the party, calling for greater involvement of women, ethnic minorities and homosexuals. His supporters, and the platform, were dubbed "Portilistas". Portillo was the first candidate to declare, and many commentators saw the contest as coming down to whether or not the party agreed with him as his platform proved deeply controversial in some quarters.
Prominent Conservatives who did not stand There were several prominent Conservative politicians who did not stand despite speculation by political commentators preceding the election: •
Michael Howard, the former
Home Secretary, had stood in the
1997 leadership election but subsequently withdrew from frontline politics and was not at this stage widely considered. He subsequently made a comeback, however, first as
Shadow Chancellor of the Exchequer and then as Leader from 2003. •
Francis Maude, the
Shadow Foreign Secretary, had been popular with the liberal wing of the party, but after his ally Portillo returned to Parliament the lead shifted. Maude instead ran Portillo's campaign. •
John Redwood, who had stood in both the
1995 and
1997 leadership elections, initially declined to confirm his intentions but eventually decided not to run. •
Malcolm Rifkind, the former
Foreign Secretary, had been unsuccessful in his attempt to return to Parliament. Whilst the rules did not actually specify on paper that candidates had to be
MPs, political realities meant that a non-MP was not a viable option. (It was because of this that Portillo did not stand in the
1997 leadership election.) •
Ann Widdecombe, the
Shadow Home Secretary, took preliminary soundings but found that despite being popular among the full party membership she had limited support in the Parliamentary Party, who voted in the initial rounds. As a result, she decided not to run. ==Contest rules==