Following drops in attendances at
county cricket matches, the
England and Wales Cricket Board (ECB) first suggested playing a new reduced form of cricket in 1998. The
first-class cricket counties and the
Marylebone Cricket Club (MCC) did not approve the idea, which was then shelved. However, attendances continued to drop, and in 2001 the ECB brought the idea up once more, and invested £200,000 in market research. This research suggested that two-thirds of the population claimed to either hate cricket, or have no interest in it, and that cricket grounds had the intimidating feel of private members' clubs. Half of the study group indicated that they would be able to tolerate a shorter match played on weekday evenings. This research was taken back to the first-class counties and the MCC, and the formation of a new, short form of cricket was approved 11–7, with the MCC abstaining. The format, in which team batted and bowled for 20
overs with a 15-minute break between
innings, was decided upon, and the ECB then began marketing the concept with special offers and newspaper adverts. In addition to the shorter format, the competition also included off-field entertainment, including live bands, replay screens, barbecue zones and
karaoke machines. Each of these were introduced to attract a wider range of spectators, particularly families and younger people. ==Format==