Barisan Nasional The BN government lifted the ban of helicopter flights to ease the dissemination of manifestos in the rural areas. Sarawak BN mainly campaigned on theme of "development and stability" with messages such as "A Peaceful, Progressive and Prosperous Sarawak". BN put heavy emphasis on rural development in terms on
agricultural expansion such as palm oil, pepper, and cocoa. It is stressed that continued rural development is depended upon the rural voters' political loyalty. For example, chief minister Taib Mahmud had spoken the following words to the voters at
Bekenu: Sarawak government allocated projects under the SALCRA agency (Sarawak Land Consolidation and Rehabilitation Authority) in rural areas. Rural Growth Centres (RGC) were also opened throughout Sarawak. These centres were aimed to "create job opportunities and income". A total of RM 2.12 billion (US$0.57 billion) would be allocated exclusively for rural development. BN also linked
Ninth Malaysia Plan to Sarawak development. The
Malaysian federal government allocated RM 13.4 billion (US$3.62 billion) to win support in this campaign. For example,
Plantation Industries and Commodities Minister
Peter Chin announced his plans of boosting cocoa and pepper production in Sarawak. Awang Tengah, a senior politician from
Parti Pesaka Bumiputera Bersatu (PBB) highlighated the RM400 million (US$108 million) allocation for Rural Electrification Scheme (RES) in Sarawak.
Samy Vellu,
Malaysian Minister of Works announced allocations for upgrading Mambong-Sejingkat road (Kuching),
Miri-
Lutong road (Miri),
Limbang-
Lawas road, and an elevated road in Miri. A PBB leader named Abdul Wahab Aziz stressed that
Mukah and
Balingian only got development when Taib Mahmud represented
Balingian since 2001. Since the discovery of coal in Mukah, a coal power plant was built in Balingian, an oil palm plantation was planted in Mukah, and a deep sea fishing port was built at Tanjung Manis. In
Ba'kelalan (near Indonesian border of
Kalimantan), BN candidate Nelson Balang emphasised regarding the risk of them being left behind for 10 to 20 years if they do not vote for BN in the next five years. The issue of connectivity of Ba'kelalan to other towns in Sarawak had also been highlighted. A road project was also politicised in
Bekenu (near Miri). Besides, BN also emphasized on the importance of political stability in bringing developments to the people while saying the opposition only bring chaos to the community. Politicians from BN coalition also argued that supporting BN is also necessary in maintaining Sarawak's autonomy in decision making and with local leaders in control because Sarawak BN are consisted of local parties. A vote for the opposition will let
Peninsular Malaysia to have more control over Sarawak. This election was also portrayed as the last election for the chief minister Abdul Taib Mahmud. The election day coincidentally fell on the date of his birthday. Therefore, Sarawak BN regularly featured a headline read as "Give CM special birthday gift" on newspapers.
Opposition parties Sarawak National Party (SNAP) campaigned on the
Native Customary Rights (NCR) platform, arguing that BN has not been respecting Dayak NCR rights while using their lands in various development platforms. SNAP has been focusing on personalities of a Dayak long-time leader Daniel Tajem, however Daniel lost the
Balai Ringin constituency eventually. Meanwhile, Parti Keadilan Rakyat (PKR) emphasized on good governance with less corruption, better human rights protection, lower inflation, and equitable allocation of resources. PKR national advisor
Anwar Ibrahim came to Sarawak for three days and highlighted these issues during his campaign. The meagre 5% oil royalty, removal of fuel subsidies, and uncertainty associated with the renewal of the 60-year land lease among the urban residents were highlighted during the PKR campaign. The PKR campaign was relied heavily on machinery and resources from Peninsular Malaysia. Malaysian Islamic Party (PAS) also emphasized on similar issues with endorsement on Islamic governance. Although PAS only focus on one constituency, their own PAS candidate was not loyal to the party. Therefore, the candidate did not receive the required amount of support from party leadership to campaign. Democratic Action Party (DAP) has the strongest campaign amongst all the opposition parties. They portrayed themselves as the watchdog of the government with the themes "Enough is enough" and "Sarawak deserves better". They also presented themselves as the probable alternative with a united team to the urban Chinese voters. Price hikes, land lease renewal problems, and corruption issues were highlighted. In response to opposition accusations, BN "approved" 835 owners in Sibu and 85 owners in Kuching to renew their land leases but only with the final approval from the Sarawak Land and Survey Department and the fees were not announced. BN labelled the oppositions such as DAP, PKR, and PAS as "
West Malaysia opportunists", "liars" and "rejects". They even labelled DAP as "dangerous and poisonous". BN also labelled the opposition as the
transversities welcoming
Anwar Ibrahim at Kuching airport. Meanwhile, the opposition lashed back and lablled BN as "Barang Naik" (goods increase") in reference to
inflation of prices of daily necessities under BN governance. The opposition also attacked the character of the chief minister Taib Mahmud. The largest opposition public meeting on the night before the polling day was at Kings Centre Shopping Plaza at Kuching, with over 5,000 voters. == Polling ==