In 1990, the contest became one of the earliest college bowl games to use a title sponsor, becoming the
Poulan Weed-Eater Independence Bowl. Poulan (then a division of AB Electrolux Home Products, now
Husqvarna AB) sponsored the game through the 1997 edition. The unusual nature of a game being sponsored by a weed-eater company has made the name synonymous with bowl games with odd sponsors, and "Weedeater (or Weedwhacker) Bowl" is still used as an example of a consolation bowl for teams that have disappointing seasons.
Newell Rubbermaid's Sanford brand of writing products took over sponsorship from 1998 until 2000, while
MainStay Investments sponsored from 2001 to 2003. In January 2005, the Deja Vu chain of "
gentlemen's clubs" offered to become the title sponsor. The offer was rejected. The Independence Bowl's three-year search for a title sponsor ended on August 21, 2006, when PetroSun Inc., a
Phoenix, Arizona-based company that provides services and products to suppliers of oil and gas, agreed to become the bowl's sponsor. The deal, changing the game's full name to the
PetroSun Independence Bowl, was to have run through 2008 with an option for 2009; however the deal was discontinued prior to the 2008 game. On May 21, 2009,
AdvoCare became the fifth title sponsor since the bowl's inception. The bowl was then renamed the AdvoCare V100 Independence Bowl. AdvoCare makes
energy drinks and
nutritional supplements sold through
multilevel marketing. On February 28, 2013, AdvoCare and the Independence Bowl Foundation announced that the Independence Bowl name would be dropped, and the bowl would be known as the
AdvoCare V100 Bowl for the 2013 game. In August 2013, AdvoCare announced it would drop its sponsorship after the 2013 game. In February 2014,
Duck Commander (a
duck call and hunting apparel manufacturer founded by former Louisiana Tech quarterback
Phil Robertson, made prominent by the reality series
Duck Dynasty) announced that it would be the title sponsor for the 2014 bowl, known as the
Duck Commander Independence Bowl. After a year, Duck Commander declined to renew sponsorship, and in July 2015,
Camping World was announced as the new title sponsor of the game;
Camping World Independence Bowl was the branding of the 2015 and 2016 games. On March 14, 2017, the Independence Bowl Foundation unveiled a new logo for the game, used until a new title sponsor was signed. On October 5, 2017, Walk-On's Bistreaux & Bar was named as the new title sponsor of the game; ''' Walk-On's Independence Bowl''' branding was used for the 2017 through 2019 games. On August 8, 2019, Walk On's announced that it would end its sponsorship after the 2019 edition. On April 28, 2020, Radiance Technologies was announced as the new title sponsor, with the bowl officially named as the
Radiance Technologies Independence Bowl. ==Independence Stadium==