of the New South Wales Right Faction. Rudd and Gillard became
Leader and
Deputy Leader of the Australian Labor Party on 4 December 2006, during the fourth and final term of the
Howard government. The pair successfully challenged sitting Leader
Kim Beazley and Deputy Leader
Jenny Macklin in a joint-ticket leadership election, brought about by opinion polls suggesting that Rudd was far more popular with the public than Beazley. Under the leadership of Rudd and Gillard, Labor defeated the Liberal/National Coalition at the
2007 federal election by a landslide. The
Rudd Ministry was sworn in by Governor-General
Michael Jeffery on 3 December, with Rudd becoming the first Labor prime minister in over a decade, and Gillard becoming the first-ever female deputy prime minister. Rudd also appointed Gillard as Minister for Education, Employment and Workplace Relations. After an initial long period of popularity, by mid-2010 polls began to detect disaffection both with the direction of the Government and the leadership style of Kevin Rudd; several opinion polls in April and May 2010 suggested that Labor would lose
the next election. According to the
ABC's
7:30 Report, the seeds for Gillard to challenge Rudd were sown by "Victorian Right factional heavyweights"
Bill Shorten MP and Senator
David Feeney, who had between them secured the support of "New South Wales power broker"
Mark Arbib. Feeney and Arbib discussed the matter of a potential leadership challenge with Gillard on the morning of 23 June and began a numbers count to establish the feasibility of a leadership challenge. The pair found that there was enough support for Gillard for the challenge to proceed. Declining approval for both the Labor Party and Rudd personally were attributed to many factors, including problems with the
Home Insulation Program, a significant delay to a planned
carbon emissions reduction scheme, the proposed introduction of the
Resource Super Profits Tax, and the election of
Tony Abbott as
Leader of the Opposition. The controversy regarding the
Resource Super Profits Tax was such that an "ad war" between the government and mining interests began in May 2010 and continued until the downfall of
Prime Minister Kevin Rudd in June 2010. The
Australian Electoral Commission released figures indicating mining interests had spent $22 m in campaigning and advertisements in the six weeks prior to the end of the Rudd prime ministership. Senior Labor MPs conceded that the ALP's primary vote had dropped below 30% in some key marginal seats, a figure which if replicated at a federal election would have seen a Labor defeat. The leadership challenge was finally sparked after the influential
Australian Workers' Union officially switched its support from Rudd to Gillard. AWU Secretary
Paul Howes told the
Australian Associated Press and
ABC's
Lateline that he and AWU President
Bill Ludwig had decided to support Gillard as prime minister after making an assessment that a change in leadership was in the best interest of their membership. ==Challenge==