Issues that featured heavily in the campaign included the
Greek government-debt crisis, the
2008 financial crisis, the possibility of national bankruptcy, and corruption. with reducing unemployment as the main focus. The party stated it would support shorter working periods and employment of graduates and seniors. The party used mannequins of fictional characters Václav Dobrák and Marie Slušná as campaign mascots and the campaign slogans "ODS is the solution" and "It won't happen without your vote." When their main rival ČSSD used blue ambulances in their campaign to attack ODS, the party reacted by parking a demolished orange ambulance outside the Chamber of Deputies to depict how healthcare would look if ČSSD led the government. The previous leader of ODS, former prime minister
Mirek Topolánek, was replaced as leader by
Petr Nečas on 26 March 2010, considered a more acceptable and popular candidate than Topolánek. ČSSD leader
Jiří Paroubek stated that he could cooperate with Nečas in some circumstances. Nečas rejected Paroubek's comments and stated that ODS would not form a
Grand coalition with ČSSD after the election. ODS started focusing on economics and public finances in April 2010, promising to reduce public debt to avoid bankruptcy, and using the example of Greece to warn against ČSSD. The party also used negative campaigning against ČSSD, focused primarily on Paroubek. The Civic Democrats conducted an active campaign on the internet, communicating with potential voters on
Facebook,
Twitter and
YouTube. The party held an online "virtual demonstration" against ČSSD. On 30 April 2010, ODS released an election advert entitled "Your vote", commemorating the trial of
Milada Horáková and the
Warsaw Pact invasion of Czechoslovakia, and warning against Social Democrats and Communists. The clip urged Jiří Paroubek to resign as ČSSD leader, a response to Paroubek's appeal to some ODS politicians to quit politics. Nečas held campaign events in multiple towns across the Czech Republic, meeting potential voters. ODS also featured Nečas heavily in its billboard campaign, launched in May 2010, which presented him as a candidate of "responsible politics". The first head-to-head debate between Nečas and Paroubek was held on 12 April 2018, resulting in no clear winner, according to analysts. A second debate was held on 23 May 2010, also with no clear winner. The last debate was held on 26 May 2010, with journalists judging Nečas to have been better prepared and more confident than Paroubek, and the victor of the debate. The party published campaign newspapers with the title
Jasně ("Of Course"), introducing their policies and candidates. ODS launched the final phase of its campaign, called "120 Hours for Victory", on 23 May 2010. Nečas said that ODS had to "stop Jiří Paroubek and the Communists". 120 Hours for Victory included performances by Czech singers such as
Eva Pilarová,
Helena Zeťová,
Ivan Mládek,
Tereza Kerndlová and
Jitka Zelenková, attended by hundreds of party supporters. The party invited foreign politicians who came to the event to support ODS. The party was endorsed by British prime minister
David Cameron and Slovak politician
Iveta Radičová who both attended the event.
Czech Social Democratic Party (ČSSD) ČSSD was led into the election by former prime minister
Jiří Paroubek. The party was considered the front-runner in the election and Paroubek was believed to be most likely to form the new government. The party's campaign slogans were "A better future for ordinary people" and "Change and Hope". Paroubek stated that the party planned to restore economic growth. The party held large rallies in Czech towns, which ceased in May 2010 when ČSSD MP
Bohuslav Sobotka was physically attacked by an opponent of the party. ČSSD politicians decided to meet voters at factories and schools instead. The party also put a lot of effort into a telephone campaign, in which ČSSD politicians phoned people to ask which party they were planning to vote for and ask them about their ideas. ČSSD made heavy use of negative campaigning directed as ODS and TOP 09, with half of their campaign billboards attacking those two parties. Slogans used on billboards included "Let's stop ODS and TOP 09 on 28 May" or "If you don't vote, you will pay by getting dismissed without cause." The party published campaign newspapers called
Health Newspapers, attacking the healthcare plans of the two right-wing parties.
Communist Party of Bohemia and Moravia (KSČM) The
Communist Party, led by
Vojtěch Filip, ran a campaign focused on young voters, and held meetings with potential voters in town squares around the country, culminating in a huge rally on
Náměstí Republiky, Prague. Younger party activists also attended meetings to attract young voters. The party's campaign used the slogan "With the People, For the People" and also featured celebrities who supported the party, such as singers Martin Maxa and Jana Kociánová. TOP 09 decided to target conservative voters and began raising funds for their campaign, which was launched on 27 April 2010. Schwarzenberg promised a fight against corruption, healthcare reform, and moral renewal of the country. The party also attacked Public Affairs. The campaign, which was inspired by
Barack Obama's 2008 presidential campaign, featured billboards using the slogan "more than you think".
Christian and Democratic Union – Czechoslovak People's Party (KDU–ČSL) KDU–ČSL, led by
Cyril Svoboda, launched its campaign on 8 April 2010. The party had a shortage of campaign funding, and focused on a personal campaign, with party leaders visiting workplaces, social institutions and retirement homes. KDU-ČSL used the slogans "KDU-ČSL, the better in us" and "A good day is when ..." launched its campaign on 27 April 2010, which featured prominent supporters of the party such as former president
Václav Havel,
Lenka Dusilová, and
Meda Mládková. The Greens focused heavily on communicating directly with citizens and their internet campaign. Liška stated that the Greens wanted to be different from the big parties and be "modest and sincere". The Greens considered
TOP 09 and
Public Affairs to be their main rivals. Their campaign focused on the environment and support for a healthy lifestyle, while also telling voters that their economic programme was good for the Czech Republic. The party concluded its campaign by releasing three video adverts in which party supporters tried to convince people to vote for them. Zeman used a bus called "Zemák" for his campaign.
Sovereignty – Party of Common Sense (Suverenita) Sovereignty launched its campaign in January 2010, which focused heavily on leader
Jana Bobošíková. The party used a campaign bus called Bobobus.
Independent initiatives Defenestration 2010 Defenestration 2010 was an independent initiative organised by František Janouch and Lenka Procházková, urging voters to use their preferential votes to help elect lesser known politicians, as they were "less likely to be involved in corruption".
Replace Politicians Replace Politicians was an independent initiative supported by celebrities such as
Dan Bárta,
Aneta Langerová,
Radek Banga,
Viktor Preiss and
David Koller, calling for voters to support smaller parties. The initiative held events and concerts, and the band
Nightwork released a video clip to support the initiative.
Campaign finances ==Television debates==