Rights FIBA announced that the championship will be shown in 183 countries, beating the record set be the 2006 championship which was 132. Countries that aired the championship for the first time were India and the United Kingdom, while Canada covered the event for the first time since hosting the
1994 FIBA World Championship.
TV ratings According to FIBA secretary general Patrick Baumann, the TV ratings for the 2010 championship exceeded the
2006 FIBA World Championship's and the
FIBA EuroBasket 2009 numbers, with an expected audience close to 1 billion people in 200 countries, while 30 million people visited the official website. The preliminary round game between
China and
Greece was watched by around 65 million Chinese. The U.S. TV ratings for the Final between the U.S. and Turkey, on the other hand, was watched by less than 900,000 viewers in American cable network
ESPN, worse than the average audience of the broadcast of the
2009-10 NBA season, but double than the airing of the first game of the
2010 WNBA Finals on its sister terrestrial network
ABC which was aired on the same timeslot.
List of broadcasters TV broadcasters == See also ==