Public support for O'Brien Public reaction was overwhelmingly in favor of O'Brien during the conflict. In the days following the switch announcement, research of
Twitter posts expressed support for O'Brien. Over one million people joined the two most prominent
Facebook groups supporting O'Brien: "Team Conan" and "I'm With Coco", referring to an on-air
nickname applied to O'Brien by actor
Tom Hanks during his
Tonight Show reign. Artist Mike Mitchell designed a poster similar to the
Obama "Hope" poster, showing O'Brien superimposed with an
American flag in the background and the caption "I'm With Coco". O'Brien's overnight ratings began to shoot up (much to NBC's chagrin), and the viral support for O'Brien only increased by the week of his final shows. Rallies in support of O'Brien were organized outside NBC studios across the U.S., notably in Los Angeles,
Chicago,
Seattle, and
New York City. O'Brien briefly appeared at a January 18 rally outside the
Tonight Show studio, after which he gave the crowd free pizza. Andy Richter and
Tonight Show drummer
Max Weinberg also made an appearance during the rally to speak to the crowd from atop the studio, and
Tonight Show Band trombonist Richie "La Bamba" Rosenberg was driven around the crowd in a
Popemobile-style vehicle.
American Red Cross representatives were at a number of the rallies to collect money for the
Haiti earthquake relief. Many in
Hollywood, including actors, comedians, and media personalities, expressed support for O'Brien.
SNLs
Seth Meyers addressed the controversy on the program's
Weekend Update segment, joking that the conflict showed that "you don't need
Cinemax to see someone get screwed on TV", and then proceeding to defend O'Brien. Meyers went on to sarcastically point out that if they did end up moving
The Tonight Show, it would mean
Late Night would end and host
Jimmy Fallon would likely end up coming back to
Update (and presumably reclaim his job from Meyers).
Criticism of Leno was critical of Leno and supportive of his former mentee O'Brien. Leno faced heated criticism and increasing negative publicity for his perceived role in the timeslot conflict, with some critics predicting that his reputation—along with those of Zucker and NBC—had been permanently damaged by the incident. Critics pointed to the 2004
Tonight Show clip wherein Leno claimed he would allow O'Brien to take over without incident. Actor and comedian
Patton Oswalt was among the first celebrities to openly voice disappointment with Leno, saying, "Comedians who don't like Jay Leno now, and I'm one of them, we're not like, 'Jay Leno sucks;' it's that we're so hurt and disappointed that one of the best comedians of our generation... willfully has shut the switch off."
Rosie O'Donnell was among O'Brien's most vocal and vehement supporters, calling Leno a "bully". Radio personality
Howard Stern was a harsh critic of Leno before and after the timeslot change announcement; in a 2006 appearance on
Late Night, Stern told O'Brien that he felt it was unlikely that Leno would ever willingly give up
Tonight to anyone. The
67th Golden Globe Awards, which NBC aired on January 17 during O'Brien's settlement negotiations, featured numerous jokes on the controversy by
Tina Fey and
Tom Hanks, as well as show host
Ricky Gervais who quipped, "Let's get on with it before NBC replaces me with Jay Leno." Additional criticism stemmed from the fact that the circumstances O'Brien found himself in recalled a similar dilemma that faced Leno toward the end of 1992. Only months into his hosting job on
The Tonight Show, NBC considered reversing their decision of having chosen Leno over Letterman. Leno was aghast and angry that NBC refused to exhibit clear commitment to him as the franchise's new host, and expressed this disappointment publicly. He also made explicit that he would leave the network if he was asked to move back an hour to accommodate Letterman. Despite his claim of having no representation, Leno retained an agent (Steve Levine of International Creative Management), a publicist, Comedian
Jeff Garlin accused NBC of being "cheap", suggesting that the network tempted O'Brien with his dream job of hosting
The Tonight Show because they did not want him to go to a competitor, but neither did they want to match what the competitors were offering. Garlin accused Leno of undermining O'Brien's incipient
Tonight Show by taking the 10 pm slot. Garlin stated that while Leno had been nice to him over the years, the host displayed "no character" by taking the timeslot back. Garlin vowed never to appear on Leno's
Tonight Show thereafter. In an essay for
The Wall Street Journal,
Nathan Rabin wrote that the response to Leno's role was "quick, vitriolic and widespread".
Joe Queenan from
The Wall Street Journal went further in his criticism of Leno, jokingly comparing the controversy to
Adolf Hitler's annexation of Czechoslovakia. David Letterman was one of the more adamant critics of NBC and Leno's handling of the conflict. He noted that, "We went through our own version of this seventeen, eighteen years ago", and he ridiculed Leno's recent "state of the network address", wherein Leno pleaded for viewers not to "blame Conan", with Letterman noting, "In the thousands and thousands of words that have been printed about this mess, who has blamed Conan? No one!"
Jon Stewart of
Comedy Central's
The Daily Show reflected on the controversy, saying, "At least we don't have to deal with Jeff Zucker. That guy's like the
Cheney of television,
shooting shows in the face." Stewart also shouted "Team Conan" as his "Moment of Zen" at the end of the January 21 episode of
The Daily Show.
Stephen Colbert of Comedy Central's
The Colbert Report asked guest
Morgan Freeman to read a list of "untrustworthy things", one of which paraphrased a statement made by Leno in 2004, "Conan: The 11:30 slot? Yours." performed an entire show in character as Leno.
Jimmy Kimmel, host of the ABC late night show
Jimmy Kimmel Live!, donned a gray wig and fake chin to perform his entire January 12 show in character as Leno. With his bandleader Cleto Escobedo parodying Leno's bandleader
Kevin Eubanks, Kimmel began his monologue with, "It's good to be here on ABC. Hey, Cleto, you know what ABC stands for? Always Bump Conan." He also referenced the "People of Earth" letter, noting how O'Brien declined to participate in the "destruction" of
The Tonight Show, commenting as Leno that, "Fortunately, though, I will! I'll burn it down if I have to!" Leno called Kimmel the next morning to discuss the bit, and at the end of the call, Leno suggested Kimmel come over and appear on his show. When his booking department called to confirm his appearance on a "10 at 10" segment (in which Leno asked ten questions to a guest appearing remotely via satellite), Kimmel agreed immediately. When he received the questions for his January 14 appearance—such as "What's your favorite snack junk food?"—he realized Leno intended to neutralize the scathing parody and paint the two as friends. Kimmel, however, was upfront with wanting to discuss the fiasco at hand, and during his appearance attempted to steer the questions that way; when asked about his favorite prank, he responded, "I think the best prank I ever pulled was, I told a guy once, 'Five years from now I'm going to give you my show.' And then when the five years came, I gave it to him and I took it back, almost instantly." Later in the segment, when Leno asked, "Ever order anything off the TV?" Kimmel replied, "Like when NBC ordered your show off the TV?" Following similar remarks to more questions, Kimmel closed the segment with this comment: "Listen, Jay. Conan and I have children. All you have to take care of is cars! We have lives to lead here! You've got eight hundred million dollars! For God's sakes, leave our shows alone!" Leno never fought back and accepted the bit as comedy (he ascribed it as Kimmel attempting to score some publicity), but producer Vickers was furious. Kimmel discussed the appearance during an interview with
Marc Maron for the latter's
podcast in 2012. Kimmel stated that he felt O'Brien was not given a proper chance, but that he was also motivated by his own history with Leno. According to Kimmel, Leno had some years prior been in serious discussions with ABC about the possibility of jumping ship from NBC. During this period, Leno initiated a friendship with Kimmel, wanting to ensure that they would be on good terms if the move was made, given that under that scenario, Leno would have taken Kimmel's time slot and become his lead-in. However, after Leno made the arrangement to remain at NBC, "those conversations were gone", according to Kimmel. Realizing that Leno's relationship with him had been artificial, Kimmel felt "worked over", reasoning that Leno was using the ABC discussions as a bargaining tactic to try to get his old job back.
Neutrality of Jimmy Fallon hosted the slot after
The Tonight Show,
Late Night with Jimmy Fallon. The only late night host who remained neutral was
Jimmy Fallon, calling O'Brien and Leno "two of my heroes and two of my friends". He later joked that, "There's been three hosts of
Late Night: David Letterman, Conan O'Brien, and me. And if there's one thing I've learned from Dave and Conan, it's that hosting this show is a one-way ticket to
not hosting
The Tonight Show." Ironically, four years later, Fallon was selected to
replace the retiring Leno as host of
The Tonight Show in February 2014.
Defense of Leno and criticism of O'Brien Speaking to
The Hollywood Reporter,
Jerry Seinfeld rebuffed the idea that NBC deserved blame and chastised O'Brien for pointing fingers: "What did the network do to him?" Seinfeld asked. "I don't think anyone's preventing people from watching Conan. Once they give you the cameras, it's on you. I can't blame NBC for having to move things around. I hope Conan stays, I think he's terrific. But there's no rules in show business, there's no [referees]." The irony of Seinfeld's stance was noted by at least one publication, as
Seinfeld had itself weathered a rocky beginning thanks to the patience of NBC executive
Rick Ludwin, the benefit of a strong lead-in (
Cheers), and years to develop its audience as opposed to O'Brien's six months.
Jim Norton, who was a frequent contributor to Leno's shows, touched on the controversy repeatedly in interviews and on
The Opie & Anthony Show, calling the harsh criticism of Leno "amazing" and suggesting that Leno declining to walk away after stating otherwise was no worse than O'Brien "actually trying to force Jay out by telling the agents, 'If Conan doesn't get
The Tonight Show, he's leaving the network.'"
Chris Rock defended Leno during a 2010 interview on
The Howard Stern Show, claiming, "Leno did not fuck over Conan" and that "Conan was screwed by his management and his agent" by accepting Leno's 10:00pm show as O'Brien's lead-in. NBC executives served as Leno's chief defenders, with
Dick Ebersol, chairman of NBC Universal Sports, being particularly aggressive. Calling Leno's detractors "chicken-hearted and gutless", he summarized the late night situation as an "astounding failure" by O'Brien and further characterized O'Brien's and Letterman's barbed jokes about their rival as "professional jealousy". Addressing the common point about Conan's weak lead-in hurting his ability to build an audience in a different timeslot, Ebersol dismissed it as a "
specious argument." In an interview with Marc Maron that summer, O'Brien's longtime sidekick
Andy Richter noted the contradiction between Ebersol's comments and the actions of the network. The demonstrable impact of
The Jay Leno Show on the ratings of local news across the country was the direct cause of the cancellation of
The Jay Leno Show, and gave lie to Ebersol's implication that lead-ins are irrelevant. Leno's
Tonight Show, in contrast, had always enjoyed healthy lead-ins courtesy of a strong NBC primetime line-up. Furthermore, the network would have reportedly faced a US$150 million penalty in order to release Leno from his contract, making O'Brien the far less expensive host to get rid of. Leno himself was among O'Brien's harshest critics, calling O'Brien's numbers "destructive to the franchise" despite O'Brien's success in the advertiser-friendly demographics combined with his significantly smaller salary. Moreover, Leno's assessment of O'Brien's performance less than three months prior had been significantly different: "Personally, I think Conan is doing fine. He's beating Dave in the demo, maybe not in the popular one right now because Dave has a lot of other things going that have people watching for whatever reason, so I think that's not really a fair thing. It's a little too early to tell." ==Settlement==