Local organising committee The tournament is supervised by the "Women's World Cup 2011 Organising Committee Germany". President of the Organising Committee (OC) is former German international
Steffi Jones; she started her work on 1 January 2008. German president
Christian Wulff was named the patron of the tournament. The Organising Committee is chaired by Jones and supervised by the board of the
German Football Federation (DFB). On 25 January 2009, Jones opened the committee offices and named her OC team. It is led by managing director Uli Wolter, who headed the Leipzig branch during the
2006 men's World Cup. Aside from Wolter, four department heads were named. Heike Ulrich is responsible for the tournament organisation, former German international
Doris Fitschen heads the marketing department, Winfried Naß leads the department "Cities and Stadiums", and Jens Grittner, who served as the press officer for the 2006 Organising Committee, heads the communications department. Intended to advertise the tournament primarily in Germany, the Organising Committee named four national Women's World Cup ambassadors: former German internationals
Britta Carlson,
Renate Lingor, and
Sandra Minnert, as well as shooting
Paralympics gold medallist Manuela Schmermund. In October 2009, former U.S. international
Mia Hamm was presented as the World Cup's international ambassador. Each host city except for Berlin also named two city ambassadors. They include footballers
Matthias Sammer,
Karl-Heinz Riedle and
Rainer Bonhof, fencer
Britta Heidemann or biathlete
Magdalena Neuner.
Emblem and mascot "Karla Kick" The official World Cup emblem, called Arena Deutschland, was presented by Steffi Jones and
Franz Beckenbauer in the break between the women's and the men's game of the
German Cup final on 19 April 2008. It shows a stylised stadium with stripes in the
national colours of Germany, black, red and gold, and a pictogram of the Women's World Cup trophy in the upper right corner. It was designed by the
Stuttgart advertising agency WVP. The tournament
mascot, cat "Karla Kick", was presented during the opening game of the
2010 Under-20 Women's World Cup on 13 July 2010. The mascot was developed by the Frankfurt agency GMR Marketing. According to Jones, the mascot represents "important attributes of women's football: passion, fun and dynamics".
Tickets Approximately one million
tickets were available in total, with 900,000 on general sale. 350,000 tickets were offered at discount prices, mainly intended for families, clubs and schools, one of the key target groups of the Organising Committee. As of 22 June 2011, 700,000 tickets have been sold. The World Cup tickets were offered in several sales phases. During the first sales period from 29 October 2009 to 31 August 2010, only so-called city series tickets were offered. Each city series includes tickets for all games of that particular host city. The prices ranged from
€30 to €415. In the second sales period from 17 February to 31 August 2010, so-called 20Eleven tickets were sold to groups of at least 11 people, offered at a 20 percent discount and directed primarily at schools and clubs. Single tickets for all matches were first sold starting 15 September 2010. The prices of individual tickets range from €10 to €200. On 18 March 2011, 100 days before the opening game, the last sales phase started, with all remaining tickets being sold in the order in which orders are received. Unlike tickets at the 2006 men's World Cup in Germany, the tickets for the Women's World Cup were not
personalised. The same city series ticket can be used by different people for different games.
Budget and sponsors The tournament's budget has been set at €51 million. In order for the tournament to
break even, the DFB has said about 80% of the tickets need to be sold, which would translate to an average attendance of 25,000. The DFB estimates to earn roughly €27 million through the general ticket sale.
Media coverage The television coverage of the tournament was unprecedented. For the first time, all matches were produced in
high definition, with in-goal cameras and two
steadicams being used for all matches. For selected matches, the broadcast production comprised up to 18 cameras, including a
spidercam and a helicopter camera. In Germany the public broadcasters
ARD and
ZDF showed all 32 tournament games live. Across Europe, all games were available on
Eurosport in 34 countries and territories. In the United States,
ESPN and
ESPN2 served as the official English-language broadcaster, while
Univision carried coverage in Spanish. In Canada,
CBC Television and
Sportsnet broadcast the tournament; the event was the first in a sub-licensing partnership for FIFA tournaments between the two networks. In the United Kingdom, the games of the England national team were shown live by
BBC Red Button and the BBC Sport website. The final was shown live on
BBC Three.
SBS held the broadcasting rights for Australia, while
Al Jazeera broadcast matches in the Middle East and North Africa. The final match between Japan and the United States broke the record for most tweets per second on
Twitter – 7,196. ==Match officials==