Sleeve sponsorship From this season on, club strips could feature sleeve sponsorship, whereby sponsors' logos would appear on the left sleeve of the strip in lieu of the Premier League patch.
Deception by simulation From this season on, a three-man panel consisting of a former player, a former manager and a former match official would independently review
video evidence on the Monday after games. Any player whom the three-man panel unanimously decided had caused an opponent to be sent off or had won a penalty as a result of deceiving the referee by
simulation would be charged by the Football Association with "Successful Deception of a Match Official" which carried a penalty of suspension for two matches. Everton striker
Oumar Niasse became the first Premier League player to be punished under the new rule.
Summary Manchester City were confirmed as Premier League champions following
Manchester United's 0–1 defeat at home to
West Bromwich Albion in the 33rd round of the league. Manchester City had started the Premier League season with an away win over
Brighton & Hove Albion in August. After a draw against
Everton, Manchester City won eighteen games in a row. During this time they secured first position and held it for the remainder of the season. On 7 April, Manchester City hosted Manchester United in the
local derby, in which a win would have secured their position as champions. United came back from 2–0 down at half-time to win 3–2 and deny their rivals the title; however, the following week they lost to bottom club West Bromwich Albion, a result which, coupled with Manchester City's victory over
Tottenham Hotspur, ensured an unassailable lead with five games left. During the campaign Manchester City broke and set several new
club and
English football records. They established national records in consecutive away (11) and overall (20) victories in all competitions; set a new English record for consecutive league wins (18); equalled the Premier League record for consecutive away league wins (11) and set club records by achieving 28 consecutive games unbeaten in all competitions; 30 consecutive games unbeaten in the league; 20 consecutive home wins in all competitions; and winning 14 away games in a season. They won their fifth English league title, and completed their second league and League Cup double in four years. Defending champions
Chelsea started the season badly, losing their opening game to
Burnley 2–3; the first time the holders were defeated at home in their first match. A win at one of the title favourites, Tottenham, in their second game seemed to get their defence back on track, but results in September, including losing 0–1 to Manchester City, left them six points behind the leaders in fourth place. They failed to show the consistency of the previous season, and finished in fifth place, leading to
Antonio Conte's dismissal as manager a year after leading them to the title. Manchester United started the season strongly winning their first three games without conceding a goal and led the table until mid-September. They finished in 2nd, their highest finish and points total (81) since the departure of
Sir Alex Ferguson.
Liverpool finished fourth for a second consecutive season, buoyed by the signing of
Mohamed Salah; his 32 goals broke a Premier League record for most goals scored in a 38-game season, beating the 31 achieved by
Cristiano Ronaldo,
Alan Shearer and
Luis Suarez. Arsenal had a poor season, finishing sixth overall. Long-serving manager
Arsène Wenger announced his departure from the club on 20 April 2018. Their final home game was an emphatic 5–0 defeat of
Burnley which guaranteed qualification to the group stage of the
Europa League. Despite the defeat, Burnley finished in seventh place, their best finish in English football since
1973–74. This meant they would be entered into the second qualifying round of the Europa League, their first competitive European football campaign in 50 years. Their strong finish led to manager
Sean Dyche and defender
James Tarkowski being nominated for the
Premier League Manager of the Season and
Premier League Player of the Season awards respectively.
Stoke City were the first team to be relegated to the
EFL Championship when they lost 1–2 to
Crystal Palace in their penultimate game. Although Stoke were only three points from safety with one game remaining, fellow strugglers
Swansea and
Southampton still had to play each other, meaning that Stoke would be unable to catch both of those teams and finish fourth from bottom. The game between Swansea and Southampton ended in a 1–0 away win for Southampton, which also meant that despite a five-game unbeaten run, West Bromwich Albion became the second team to be relegated to the Championship on 8 May 2018. Following their 1–2 defeat at the hands of Stoke on the final matchday,
Swansea City were also relegated. This meant that all three promoted teams,
Newcastle United,
Brighton & Hove Albion and
Huddersfield Town, survived relegation for the first time since the 2011–12 campaign. == Teams ==