Following the murder of the dissident Saudi journalist
Jamal Khashoggi in the Saudi embassy in Turkey in October 2018, activists and humanitarian associations including
Amnesty International have appealed to both the finalist teams and
Lega Serie A for the match not to be played in Saudi Arabia. Amnesty International indicated the event as an attempt to "rebrand" its tarnished image, known as "
sportswashing".
Matteo Salvini, the deputy prime minister of Italy, also labelled the decision to play the match in Saudi Arabia as "disgusting" due to laws regarding women attending the match.
Laura Boldrini stated that "the lords of football should not be allowed to trade women's rights." President of Lega Serie A Gaetano Micciché noted progress compared to a year ago when no women at all were allowed in the stadium. Women will only be allowed in one section of the stadium, which comprises around 15 percent of the 60,000 seats, and will not be allowed to sit elsewhere in the stadium. However, Micciché has defended the decision to host the Supercoppa in Saudi Arabia stating that this will help to promote the Italian game to a worldwide audience. He also said that women in Saudi Arabia are allowed to attend matches since January 2018, adding that women will be able to sit in family area. The Serie A's
MENA rightsholder
beIN Sports condemned the hosting of the Supercoppa in Saudi Arabia in response to the
pirate broadcaster BeoutQ. beIN Sports had been forced to cease offering its services in Saudi Arabia due to the
Qatar diplomatic crisis, which has led to BeoutQ illegally retransmitting its programming in the country as an alternative outlet. beIN Sports has repeatedly accused the service of operating from within Saudi Arabia. In November 2019, beIN Sports threatened to cut its ties with the Serie A over the Saudi deal, accusing it of "making a quick buck from the very entity that has been stealing its rights for two years." ==See also==