Logo The official logo of the 2019 FIBA Basketball World Cup was officially unveiled on 21 March 2017 in a ceremony held in
Shanghai. The logo's concept was inspired from the
Beijing Opera where the actors symbolize concepts such as wisdom, persistence, power and perfection, which are prerequisite characteristics that the participating players of national team will need to exhibit "in order to succeed". The logo design was also inspired from the Chinese
Dragon Dance, a cultural tradition depicting a story of two flying dragons battling over a shining pearl which is meant to parallel the competition of national teams for the Naismith Trophy. The logo was created by Shanghai-based agency Flagship.
Sponsors Infront China became the exclusive marketing partner for the domestic commercial rights of FIBA Basketball World Cup China 2019, according to a strategic cooperation agreement officially announced between Infront China, a Wanda Sports company, the International Basketball Federation (FIBA) and the Organizing Committee for the competition.
Mascot An international mascot design competition was organized with the winning mascot chosen by fans. Yan Xu's design, a Chinese Dragon-inspired mascot named Son of Dreams, was announced to be the winning mascot on 18 April 2018. Son of Dreams was born in China on 8 August 2015 one day after China was announced as the host according to the mascot's fictional biography. The magical horns of the mascot is described as having the ability to give the dragon "the power to see in the future, envisioning plays and moves before they actually happen". He wears a red and blue uniform with the tournament's logo and high tops by China's top player
Yao Ming. The mascot was chosen over other finalists Speed Tiger who was inspired by a Siberian tiger and QiuQiu (a.k.a. Little Lightning) who was inspired by a Chinese lion. The official mascot made his first public appearance on 28 June 2018 in
Shenzhen.
Ball On 16 March 2019,
FIBA revealed the official ball that would be used in the World Cup, Molten BG5000, designed by
Molten.
Official song The song "Champion" was released on 24 July 2019, and performed by American singer-songwriter
Jason Derulo featuring Chinese singer
Tia Ray. It was performed both in English and the host language Chinese. ==Issues and concerns==