NBC broadcast the game in the U.S., as it has done since the Winter Classic's first game in 2008. In Canada,
Sportsnet televised the game in English, while
TVA Sports broadcast it in French. Due to the postponement of the following year’s
Winter Classic, and then losing their NHL rights to
ESPN/
ABC and
TNT Sports following the
2021 Stanley Cup Finals, this wound up being NBC’s last Winter Classic. TNT picked up the rights to the Winter Classic.
Ratings The 2020 Winter Classic was the least-watched game in the event's history until the
2022 NHL Winter Classic, drawing only 1.97 million viewers. An error in the
Nielsen reporting counted the hour-long pregame show as part of the game itself, which appears to be the primary factor in the ratings drop, as the game's primary competition—college football
bowl games on
ESPN and
ABC—also saw lower cumulative viewership (though the two bowls scheduled opposite the Winter Classic individually had higher ratings than the year before, when there were three bowls in the slot).
WGRZ in
Buffalo, New York was the highest-rated local station, ahead of even Nashville (
WSMV) and Dallas (
KXAS), both of which set market records for NHL viewership with the contest. ==References==