When the
Benson & Hedges Cup ended in 2002, the
ECB sought another one-day competition to fill with the younger generation in response to dwindling crowds and reduced sponsorship. The Board wanted to deliver fast-paced, exciting cricket accessible to fans who were put off by the longer versions of the game. Stuart Robertson, the marketing manager of the ECB, proposed a 20-over per innings game to county chairmen in 2001, and they voted 11–7 in favour of adopting the new format. The first Twenty20 Cup was held in 2003 and was marketed with the slogan "I don't like cricket, I love it" – a line from the cricket-themed pop song
Dreadlock Holiday by
10cc.
Twenty20 Cup The first official Twenty20 Cup matches were played on 13 June 2003. The first season of Twenty20 in England was a success, with the Surrey Lions defeating the Warwickshire Bears by nine wickets in the final to win the first Twenty20 Cup Final. On 15 July 2004 Middlesex versus Surrey (the first Twenty20 Cup game to be held at
Lord's) attracted a crowd of 26,500, the largest attendance for any county cricket game other than a one-day final since 1953. The tournament saw six different winners in its seven years. By the end of 2009, the ECB had decided to implement a larger competition for the T20 format of the game. The Twenty20 English Premier League was a proposed cricket league to be run by the ECB consisting of 18 county teams and two overseas teams divided into two divisions with promotion and relegation. The proposal was influenced by the success of the
Indian Premier League and by
Allen Stanford who had organised the
Stanford Super Series in the Caribbean. After the collapse of Stanford's series, the proposals were scrapped. Instead of a modified 40 over league, the
Clydesdale Bank 40 was implemented.
Friends Provident/FriendsLife T20 The Friends Provident T20 (renamed the FriendsLife T20 after just one season) was introduced in
2010. The competition initially divided the eighteen counties into North and South groups, before reverting to the previous model of three divisions of six teams. This period of Twenty20 cricket in England and Wales saw
Leicestershire and
Hampshire becoming the most successful teams, and in 2013
Northants won their first trophy for two decades.
NatWest T20 Blast NatWest became the tournament sponsors in 2014, renewing the bank's longstanding relationship with the county game. The first year of the tournament saw 700,000 spectators attend the games, the most in the competition's history. The tournament was won in 2014 by the
Birmingham Bears, Warwickshire County Cricket Club's name for the purposes of Twenty20 cricket, making it the first time a county trophy had been won by a team using a city name. The final victors of this branding of the tournament in 2017 were
Notts Outlaws.
Vitality Blast Vitality became the tournament sponsors in 2018, signing an initial deal to sponsor the competition for four years, with the competition becoming known as the Vitality Blast. The most recent iteration, the 2024 Vitality Blast, was the 21st season of the domestic Twenty20 cricket competition in England and Wales. The tournament started on 30 May 2024 and ended on 14 September 2024, when Gloucestershire were crowned the champions. There are 18 teams that compete in the tournament, divided into two groups of nine. Each team plays 14 group games, playing six teams in their group twice (both home and away) and two teams once (one at home, the other away). The top four teams from each group qualify for the quarter-finals, with the four winners progressing to finals day. == Trophy ==