Rebrand During the 2024 offseason, the Los Angeles Kings underwent a major rebrand. After promoting their new logo on June 20, the Kings released their new logo and jerseys on June 26. The new logo was heavily influenced by the
Wayne Gretzky era branding, but the logo was modernized from purple and yellow to "enhanced silver" under the new theme: "Legacy Moves Us Forward." The jerseys were unveiled that same day with the silver font on the home jersey replaced by white and the away jersey's color font was updated to black. == Standings ==