2006 The network premiere of
The Polar Express was watched by more than 4 million viewers. An encore airing on December 9 was watched by a record 5 million viewers. It became the most watched programming to ever air on ABC Family. The debut airing of the film,
Santa Baby, was watched by 4.7 million viewers.
2007 The first week of programming averaged 2.3 million viewers.
2008 In 2008, the first week of programming attracted 2.7 million total viewers.
2009 The third annual "Countdown to 25 Days of Christmas" was watched by 1.2 million viewers. The network premiere of
The Santa Clause 3 was watched by 1.6 million viewers, while an airing of
Harry Potter and the Goblet of Fire was watched by 1.5 million viewers. The premiere of
Santa Baby 2: Christmas Maybe was watched by 3.8 million total viewers. The lineup began its first week with record breaking 3 million average viewers. The December 12 premiere of
Christmas Cupid was watched by a total of 3.4 million viewers. Total viewers for 2010 broke records, averaging 2.8 million viewers. An airing of
How the Grinch Stole Christmas drew 1.3 million viewers. During the second week, viewers increased to 2.4 million, thanks to the premiere of
12 Dates of Christmas. However, this was still down 30% from the previous year.
2012 In 2012, the programming block had its most ever total viewers in its debut week, with 2.9 million. An airing of the film ''
Dr. Seuss' How the Grinch Stole Christmas'' on December 2 became the lineup's most watched program ever, with 5.4 million viewers. Other notable airings included, the network premiere of
Despicable Me, watched by over 4.3 million viewers, and a Christmas Eve airing of
The Santa Clause 2, watched by 3.9 million viewers. The programming block averaged 2.8 million viewers for 2012, on pace with 2010. The highest rated airing of
Elf gained 3.5 million viewers while the highest rated airing of ''
National Lampoon's Christmas Vacation gained 3.2 million. An airing of the Tim Allen classic The Santa Clause'' with limited commercials gained 2.9 million viewers. Christmas Eve ratings on the network saw ratings of
The Polar Express at 2.2 million,
Home Alone at 2.7 million, and ''National Lampoon's Christmas Vacation
and Elf'' each at more than 4 million. The holiday airings of
Pretty Little Liars gained 2 million viewers while
Chasing Life gained 1.2 million. The comedies of
Melissa and Joey and
Baby Daddy gained 1 million and 800,000 viewers respectively.
2015 In 2015 the highest rated event was an airing of
Elf on December 5 at 3.7mil, and another airing on December 24 at 3.1mil. Ratings on Christmas Eve were down on the network due to increased competition from other networks.
Elf proved once again to draw large audiences. On December 1
The Polar Express gained 2.4mil, an airing of ''
Dr. Seuss' How the Grinch Stole Christmas gained 2.4mil, 2.7mil, and 2.9mil on multiple dates. The highest airing of The Santa Clause'' was December 2 gaining 2.6mil. An airing of the
Toy Story trilogy on December 13–14 gained 2mil, 2.5mil, and 1.4mil. Christmas Eve on the network was ''
National Lampoon's Christmas Vacation'' at 2.4mil, and Elf at 3.1mil. Christmas Day was weak, averaging less than 2mil per airing. 2016 ratings of 25 Days of Christmas were down from previous years. The highest rated airing was December 4, when
Elf gained 2.5M viewers. Other airings of
Elf gained 2.1M, 1.8M, and 2.0M. A
Toy Story marathon on December 10 gained 1.3M, 1.5m, and 1.4m. An airing of
Frozen gained 2.3M on December 17. Nielsen estimated that at least 150 million viewers watched part of a program on Freeform during the event.
2018 Over the first two weeks after Thanksgiving, average viewership of feature films on Freeform fell by 36% over 2017, due primarily to its loss of several major mainstays of the
25 Days lineup, such as the
Harry Potter film series (whose cable rights moved to
Syfy and
USA Network earlier in the year) as well as various Warner Bros.-owned films and specials (including
Elf and ''National Lampoon's Christmas Vacation'', and 12 Rankin/Bass specials) that were acquired by
AMC for a competing holiday lineup.
2019 This year's airing includes
The Muppet Christmas Carol as well as the premiere of
Prancer Returns,
Ghosting: The Spirit of Christmas,
Perfect Holiday,
Rudolph the Red-Nosed Reindeer,
Frosty the Snowman and
Same Time, Next Christmas.
2020 This seasonal airing includes ''
It's a Very Merry Muppet Christmas Movie, Christmas with the Kranks, Deck the Halls (2006 film), Snow (2004 film), Snow 2: Brain Freeze, Jingle All the Way 2, and The Preacher's Wife'' as well as the network's premieres of
The Grinch,
The Night Before,
Almost Christmas,
The Star and
Black Nativity.
2021 2022 This year's airing includes
Kung Fu Panda Holiday and
Home Alone 3 as well as the network's premiere of ''
Mr. Magoo's Christmas Carol'',
Walt Disney Animation Studios'
Frozen II and a short film, ''
Olaf's Frozen Adventure''.
2023 2024 The 2024 version of the block reached 32 million viewers over its course, ranking first among entertainment cable networks in that block's time span.
2025 ==See also==