Football 32Red advertises in the
Premier League through advertising boards at different grounds. It was also the kit sponsor for
Aston Villa between 2006 and 2008, and from 2018. On 25 June 2009, 32Red was announced as an official main sponsor of
Swansea City. The sponsorship ended early after the 2012–13 season. In a two-year deal starting in 2013, 32Red sponsored
Crawley Town. In 2016, they signed a sponsorship deal with
Leeds United which ended in 2021. In 2018 it signed a sponsorship deal with
Middlesbrough,
Derby County, and
Preston North End. Former England captain
Wayne Rooney's 2019 move to Derby County was enabled by 32Red who partly funded his £90,000 a week salary. Rooney's decision to wear the number 32 jersey for Derby and the sponsorship by 32Red were criticised in the media for exposing betting to children. At the start of the
2018–19 English Championship season, 32Red were the Shirt Sponsors on 5 teams - Leeds United, Aston Villa, Derby County, Preston North End and Middlesbrough. In 2019, 32Red and
Unibet signed a two-year agreement with the
Vanarama National League to become its official betting partners. The company signed a three-year deal with
Scottish Championship team
Rangers in April 2014. Rangers renewed the sponsorship deal in 2021.
Horse racing 32Red invest significantly in UK horse racing and are authorised betting partners of the
British Horseracing Authority. 32Red has sponsored the
Arena Racing Company All Weather Championships since their launch in 2014. 32Red also sponsored the twilight fixtures at
Kempton Park Racecourse and in August 2016 announced their sponsorship of the
Haydock Sprint Cup. In 2016, 32Red replaced
William Hill as the sponsors of the
King George VI Chase in a three-year deal. ==Controversies==