5B was featured and was the closing film at the San Francisco Doc Stories 2018 film festival. The film premiered at the
2019 Cannes Film Festival on May 16, 2019, was set for American premiere at
Los Angeles Pride on June 7, 2019, and released nationwide on June 14, 2019, in select theaters. At the
Cannes Lions awards in 2019, it won a Grand Prix Award in Entertainment, with Jury President Scott Donaton quoting: “
5B is a brave idea and a beautiful story that's brilliantly crafted. It can – and will – stand as a piece of great entertainment as well as an example of bold marketing. We need more stories like this, stories that make people care, that reflect a brand's values and that point the way forward for our industry.” Co-director and producer Paul Haggis's name was removed from the film's Cannes press materials, following
allegations of rape and sexual misconduct levied against him in January 2018. His name is listed in the end credits. == References ==