in October 2018. On February 15, 2018, after a half-year break following the release of
B-Sides and Rarities (2017), the band released a new song, "
Lemon Glow", and announced it as the lead single from their then-untitled seventh album, which they said would be released during the spring that year. A "groovy checkered" visualizer was released to accompany the single on the same day. On March 7, 2018, the band officially announced the release of their seventh album, which would be titled
7, unveiling its album cover, track list and an accompanying world tour in addition; the tour would begin on April 30 in
Chattanooga, Tennessee and conclude on October 20, 2018, in
Dublin. They released "Dark Spring" as the album's third single on April 2, of the same year, alongside a music video directed by Zia Anger. On April 27, 2018, two weeks prior to the release of the album, an exclusive stream of
7 was accessible, via
Sub Pop's website, to Sub Pop customers who pre-ordered the album.
7 was officially released on CD, vinyl, cassette, digital download and streaming services on May 11, 2018, through Sub Pop worldwide,
Bella Union in Europe and
Mistletone in Australia/New Zealand, respectively. Days after the album's release, Beach House performed a live in-studio session on
KCRW in Los Angeles on May 15. They also performed "Drunk in LA" as musical guests on
Jimmy Kimmel Live! the following day. An accompanying music video for "Black Car" was directed by Legrand's brother, Alistair Legrand, and was released on June 18. A music video for "Drunk in LA", which was directed by Peter Kember, co-producer of
7, was released on September 11, 2018, with a Sonic Boom remix of "Black Car" being released on the same day. On October 23, 2018, the band released a limited edition
7-inch vinyl of "Lose Your Smile", containing a new track from the recording sessions of
7 titled "Alien" as its B-side. It was sold during the band's European tour, in dates from September to October. In addition, a visualizer for "Alien" was uploaded on the same day, which was directed by Charoenchai, and was also released as a standalone single to digital download and streaming services. On the same day, they announced later Australian tour dates, which included shows between February and March 2019.
Title and aesthetic The album's title,
7, itself simply represents it being the duo's seventh studio album, saying they "hoped its simplicity would encourage people to look inside. No title using words that we could find felt like an appropriate summation of the album," although they later mentioned that the number 7 represents some interesting connections in
numerology, which further inspired them in naming the album as such. The album cover features a collage of torn-apart photographs of landscapes, buildings and crowds of people, as well as pieces of women's faces. Scally stated that album cover features photographs in the
public domain, formed into a collage by Post Typography. ==Critical reception==