This year, several months after the Hollywood Critics Association rebranded itself as the
Hollywood Creative Alliance (HCA), the organization had given its signature awards shows a new title: "
The Astra Awards". The decision to rename the awards ceremonies was put to a vote by the HCA's advisory committee on November 17, 2023. "As the Hollywood Creative Alliance expands to include creatives and other industry professionals, we wanted an award name that would be reflective of the newly relaunched organization," said HCA CEO Scott Menzel in a statement. "The name 'Astra' is a perfect award show title evoking celestial brilliance and creative mastery. It encapsulates the collaborative spirit, symbolizing individual stars and elegantly embodies the industry's aspiration, innovation, and distinction. This new name symbolizes unity amongst the diverse and inclusive membership of the Hollywood Creative Alliance." ==Winners and nominees==