hosted the 84th Academy Awards|alt=Photo of Billy Crystal. Because of the declining viewership of recent Academy Awards ceremonies, the academy sought ideas to revamp the show while renewing interest with the nominated films. In light of the
previous year's telecast, whose performance by co-hosts
James Franco and
Anne Hathaway yielded critically negative reviews and a 9% decline in viewership, many within the Motion Picture Academy proposed new ways to give the awards a more populist appeal. After a two-year experiment with ten Best Pictures nominees, AMPAS president
Tom Sherak announced that the number of final nominees can now range from five to ten as opposed a fixed number. Academy then-executive director Bruce Davis explained, "A Best Picture nomination should be an indication of extraordinary merit. If there are only eight pictures that truly earn that honor in a given year, we shouldn't feel an obligation to round out the number." Changes in the Best Animated Feature also were announced. In response to the growing number of animated features released per year, the academy stated in a press release that four to five films would now be nominated per year contingent on how many animated feature films were released in that year. Originally, the academy selected director
Brett Ratner as co-producer of the ceremony with Don Mischer in August 2011. Actor and comedian
Eddie Murphy was hired by Ratner to preside over hosting duties. However, after commenting to radio host
Howard Stern during an interview promoting the film
Tower Heist that "rehearsal is for fags" and disparaging remarks about actress
Olivia Munn, Ratner resigned from his co-producing duties on November 8. Murphy subsequently stepped down as host the following day. Immediately, the academy selected film producer
Brian Grazer to replace Ratner as co-producer. Actor and veteran Oscar emcee
Billy Crystal was recruited by Grazer to take over hosting duties. Multiple others participated in the production of the ceremony. Musicians
Hans Zimmer and
Pharrell Williams composed new music exclusive to the Oscars ceremony, which was later released as an album via the
iTunes Store. Oscar-winning production designer
John Myhre designed a new stage for the ceremony. Director
Bennett Miller filmed several vignettes featuring actors discussing movie memories and the business of filmmaking.
Cirque du Soleil, who was concurrently renting the
Hollywood and Highland Center for their show
Iris, performed a dance number at the ceremony inspired by their aforementioned show. Unlike most Oscar ceremonies, however, Grazer and Mischer announced that neither of the two songs nominated for Best Original Song would be performed live.
Box office performance of nominated films For the first time since 2008, only one of the nominees for Best Picture had grossed over $100 million before the nominations were announced (compared with three from the previous year). The combined gross of the nine Best Picture nominees when the Oscars were announced was $518 million with an average gross of $57.7 million per film. None of the nine Best Picture nominees was among the top ten releases in box office during the nominations. When the nominations were announced on January 24, 2012,
The Help was the highest-grossing film among the Best Picture nominees with $169.6 million in domestic box office receipts. Among the remaining eight nominees,
Moneyball was the second-highest-grossing film with $75.5 million; this was followed by
War Horse ($72.3 million),
Midnight in Paris ($56.4 million),
Hugo ($55.9 million),
The Descendants ($51.3 million),
The Tree of Life ($13.3 million),
The Artist ($12.1 million) and
Extremely Loud & Incredibly Close ($10.7 million). Of the top 50 grossing movies of the year, 36 nominations went to 15 films on the list. Only
The Help (13th),
Bridesmaids (14th),
Kung Fu Panda 2 (15th),
Puss in Boots (16th),
Rango (22nd),
The Girl with the Dragon Tattoo (28th),
Moneyball (43rd), and
War Horse (46th) were nominated for Best Picture, Best Animated Feature or any of the directing, acting or screenwriting awards. The other top 50 box office hits that earned nominations were
Harry Potter and the Deathly Hallows – Part 2 (1st),
Transformers: Dark of the Moon (2nd),
Rise of the Planet of the Apes (11th),
Rio (18th),
The Muppets (34th),
Real Steel (35th), and
The Adventures of Tintin (47th). Columnist Tim Goodman of
The Hollywood Reporter quipped that "Somewhere, against all odds,
James Franco is buying drinks for everybody." He went on to say that the
previous year's critically panned telecast was eclipsed by Crystal's dull antics and that the show itself was "poorly paced as any in recent memory."
Alessandra Stanley of
The New York Times lamented, "The whole night looked like an
AARP pep rally." She also noted that, "For a town that prides itself on tinsel and titillation, the night was pretty tame." Other media outlets received the broadcast more positively.
Ken Tucker of
Entertainment Weekly commented that despite the ceremony running over three hours and honoring films that had earned modest box office numbers, "it was a jolly good show." He also praised the cast and several sketches and segments from the show. Film critic
Roger Ebert lauded Crystal's performance saying "As probably the most popular Oscar emcee, he astonished the audience by topping himself." Of the show itself, Ebert added that it was "an unqualified improvement" over the previous year's ceremony.
Associated Press critic
Frazier Moore pointed out that Crystal's performance "was nothing new or unexpected in his act", but he extolled him for stewarding "a sleek and entertaining Oscarcast."
Ratings and reception The American telecast on ABC drew in an average of 39.46 million people over its length, which was a 4% increase from the previous year's ceremony. An estimated 76.56 million total viewers watched all or part of the awards. The show also earned higher
Nielsen ratings compared to the previous ceremony with 23.91% of households watching over a 37.64 share. However the program scored a sightly lower 18-49 demo rating with an 11.67 rating over a 32.68 share among viewers in that demographic, essentially flat with last year's numbers. Many media outlets pointed out that the
54th Grammy Awards held two weeks earlier drew a larger audience with an average 39.92 million people watching. In July 2012, the ceremony presentation received eight nominations at the
64th Primetime Emmys. Two months later, the ceremony won one of those nominations for
Outstanding Sound Mixing for a Variety Series or Special (Paul Sandweiss, Tommy Vicari, Pablo Munguia, Kristian Pedregon,
Bob La Masney,
Brian Riordan, Thomas Pesa, Michael Parker, Josh Morton, Patrick Baltzell, Larry Reed, and John Perez). ==
In Memoriam ==