90min was founded in late 2011, as FTBpro, by Yuval Langdon, Asaf Peled, Gilad Beiman. Prior to 90min, Peled worked for
Cisco Systems for four years, while Beiman was among the founders of the Israeli Web portal
Tapuz. Shortly after its establishment the company raised $300,000 by
angel investors including Shahar Erez and Boaz Dinte. Another $18 million were raised in 2014 by former investors
Battery Ventures and Gemini Israel Ventures, as well as new investors including UK-based
Dawn Capital. The funding was to be used for expansion to new markets, for the opening of new offices in Southeast Asia, and for the enrichment of the site's video and mobile content. The round was led by
German media company
ProSiebenSat.1 Media, an investment that aimed toward the establishment of a joint venture targeting the German football market, also receiving funds from previous investors. Minute Media, a technology and content company, entered into a joint venture with India's HT Media, in July 2016. The partnership launched 90min in India, for football fans in South Asia. In October 2017, 90min struck a deal with Sports Illustrated to provide video content for the latter's Planet Fútbol platform.{{cite news |title=90MIN TO SUPPLY SPORTS ILLUSTRATED WITH GLOBAL CONTENT ==Services==