The channel targets a broad range of viewers, broadcasting programs from Australia, New Zealand, the United Kingdom, Canada, and the United States, and complementing existing programming on Nine and 9Go!. Programs aired on the channel are female-skewed, but also range from a mix of genres, including crime, lifestyle, drama, classic sitcoms, comedies, live sport and repeated high definition or silver screen films. The launch of the network is led by
Showtime programs,
The Big C and a new series of
Weeds. Other shows include
Birds of a Feather,
Bless This House,
Conan, the
CSI franchise,
The Golden Girls,
Law & Order, and more. Australian programs include
Alive and Cooking, ''
McLeod's Daughters, What's Good For You?, Amazing Medical Stories
, Sea Patrol, Getaway and The Taste''. The network also has ongoing content new and classic film and television brands from
Warner Bros. Pictures,
Village Roadshow Pictures and
Metro-Goldwyn-Mayer.
News News programming is generally not carried on 9Gem, but it previously aired
Nine News at 7 from 5 August to 27 October 2013. The bulletin was launched in response to the launch of
Seven News at 7.00 on
7two. On previous occasions, 9Gem aired replays of
Nine's Newsbreak that air on the main Nine channel and from
9Go!.
Sports 9Gem has also aired live sporting broadcasts in various markets including various Rugby Union World Cup matches in 2011, as well as portions of
Nine's Cricket telecast (whilst the
6:00pm news airs on the main Nine channel). Since 2012, 9Gem has televised live
National Rugby League (NRL) matches into Victoria, Western Australia, South Australia and Tasmania, therefore putting it head-to-head with
Seven/
7mate's live
Australian Football League (AFL) coverage in those states, and eliminating the need for
Melbourne Storm fans, especially in Victoria, to have to wait until after midnight to watch their local team play (occasionally,
Channel Nine Melbourne will televise Melbourne Storm matches in these timeslots on the main Nine channel, rather than 9Gem). Starting in Round 4 of the
2014 NRL season, for yet unexplained reasons 9Gem stopped showing the NRL on Friday nights and Sunday afternoons live into Adelaide, with the coverage for all games on Nine reverting to the after midnight 'graveyard shift'. As the change was unannounced and in Adelaide only (the rest of South Australia still receives the live coverage), this has angered many fans in the city, both South Australians and those who have re-located from NSW or Qld. In 2011, Nine also showed both matches of the
Bledisloe Cup live on 9Gem into Victoria, Western Australia, South Australia and Tasmania whilst in New South Wales and Queensland it was live on Nine. 9Gem simulcast Nine's coverage of the
2012 London Olympic Games live in High Definition, with the exception of Friday nights between 7.30–9.30pm where NRL was telecast nationally. On rare occasions,
Nine's Newsbreaks were also occasionally simulcast in HD with the main channel, while 9Gem is off air. 9Gem broadcast the
2013 Ashes series for the first time on Australian television in HD. The broadcasts were hosted from Nine's Sydney studios by Tim Gilbert and former Australian captain
Mark Taylor, with pictures and commentary provided by host broadcaster
Sky Sports. During Gem's telecast of The Ashes, the NRL was shown on sister channel 9Go! in Melbourne, Adelaide, Perth and Tasmania on Friday nights when the cricket was scheduled. 9Gem showed all matches of the
2015 World Club Series. 9Gem also broadcast every match of the
2015 Ashes series from the United Kingdom. In 2015 9Gem broadcast 17 matches of the
2015 Rugby World Cup including every
Wallabies match and all the finals. 2013 until 2015 9Gem has broadcast cricket matches of the
Matador BBQs One-Day Cup. In late 2015 9Gem also started to show 1 weekly
NBL game on Sunday Afternoons, being hosted by Bill Baxter. From February 2017, 9Gem will broadcast a Saturday night double-header of
Suncorp Super Netball. It will also televise every
Australian Diamonds netball international fixture. ==Availability==