A.S. Martina was founded on 5 January 1947, by Giuseppe Domenico Tursi, a trailblazer for football in
Martina Franca. Tursi built the
town's first football pitch and served as both coach and club director, supported by local figures including lawyer Giovanni Serio, then-mayor Motolese, and Pierino Marinosci. The club played its first official match on 24 November, drawing 1–1 against
Grottaglie. Following the dissolution of A.C. Martina in 2008, a phoenix club named A.S.D. Martina Franca was established during the same transfer window. The new club was admitted to the
Prima Categoria Apulia division. Martina finished second in the 2008–09 season and earned promotion to
Promozione Apulia. The following year, they won the Promozione playoffs and secured another promotion to
Eccellenza Apulia for the 2010–11 season. During that time, the club was approached by Ostuni Calcio 24, a Serie D side, with a proposal to swap sports titles—a move that would have effectively granted a double promotion. Although the idea was initially considered, the club ultimately declined and chose to earn promotion on the field. Yet again, football in Martina Franca found a way to continue. On 8 September 2016, another phoenix club was born: A.S.D. Martina Calcio 1947. The new team was admitted to
Prima Categoria Apulia, signaling a fresh start and a renewed commitment to restoring Martina's proud football tradition. == Colors and badge ==