Critic Philip K. Scheuer of the
Los Angeles Times wrote a blistering indictment of the film's depiction of "mental cruelty":I felt offended, even outraged; and ever since, I have been trying to figure out why. ... What bothered me so, I have decided, was the mental cruelty involved. And this is something rather new in pictures—the calculated, drawn-out, gloatingly sadistic torture of the mind. ... [M]ost moviemakers have sensed instinctively where to "draw the line." I cannot define "the line" precisely, but it has to do with using the art of suggestion—the "cutting away" to something else—to convey what should not be shown, and with the difference between good taste and bad taste. But what, precisely, should not be shown? You have your breaking point, I have mine. I only know that those two sequences in "A Kiss Before Dying" struck me personally as being beyond the pale and, in my capacity of reviewer, as being potentially harmful and pernicious for indiscriminate general viewing, particularly by teen-agers. But why single out this film? I think perhaps because the situations depicted, especially the first, were so real, so intimate, and involved such clean-cut American types. I think that I—and others—can take most of the other kinds of "suspense" in our stride, provided that they are conceived in: (1) the objective
newsreel or documentary technique or (2) as frankly "
horror" stories. The distinction is a fine one, but it is there.In a contemporary review for
The Boston Globe, critic Cyrus Durgin wrote: "It seems to me that director Oswald, though he has his own notions of camera angles and scene detail, never got as much out of his competent actors as he ought to have done. None of the characters strikes me as real, none has much human warmth. It is as if they were suspended in a vacuum of unreality." Reviewer Mildred Martin of
The Philadelphia Inquirer wrote: "Endless gabble coupled with slow-motion directing dissipate whatever suspense might ordinarily be suspected ... By the time arsenic fails and the girl gets pushed off the roof of a 12-story building, all one can do is settle down to an endurance test. For dullness gives way to the idiotically preposterous."
Variety commented: "This multiple-murder story is an offbeat sort of film, with Robert Wagner portraying a calculating youth who intends to allow nothing to stand in his way to money ... Gerd Oswald's restrained direction suits the mood ... Wagner registers in killer role. Woodward is particularly good as the pregnant girl, and Virginia Leith acceptable as her sister. Jeffrey Hunter is lost as a part-time university professor responsible for the final solution of the crimes. Mary Astor and George Macready are okay as Wagner's mother and the girls' father." ==Remake==