The album was well received by the music press. In the UK, Harry Doherty of
Melody Maker recalled that when Lynne and
Roy Wood had formed ELO it was to create "a group that would merge the excitement and colour of rock and roll with the clear lines of classical music", and that "
A New World Record is, I feel, the closest that the Electric Light Orchestra have come to realising this". In his opinion the album "takes a giant leap forward... the most striking progression on this album is the use of orchestra and choir. Strings are no longer a novelty." In conclusion, Doherty stated that "
A New World Record is ELO's best album in its seven-year history, the most complete of them all. They're a band who haven't yet gained the attention in this country that they deserve. Acquiring this album would be a fine way to change all that."
NMEs Bob Edmands complimented Lynne's songwriting, saying, "This is, in fact, a very ambitious album, possibly the most sophisticated the band have put out. But random experiments are no way to crack the States or to stay in favour there, and the complexity on this set is all in the service of strong melodic songs." Edmands also agreed with Doherty that ELO deserved to be recognised as a major outfit in the UK, saying, "Lynne and his band are in the front rank of the nation's rock experts, and it's time their standing was properly acknowledged at home". Robin Smith of
Record Mirror said, "Combining electric guitars with highbrow symphonies is a pretty crazy combination, but for the ELO it works. Often the music borders on clumsiness and the lyrics are sometimes silly, but the band's sense of fun carries them through."
Tim Lott of
Sounds declared that "with
A New World Record Lynne has captured the essential atmosphere of sophisticated pop without sounding overblown or cheap. Each of the nine tracks is immediate, commercial, professional." He noted some minor failings with the record, but that they were outweighed by the album's positive aspects, and concluded, "There ain't a duff track anywhere. And trying to balance the superlatives with useless nitpicking and the 'relevance' of supposed old farts like Lynne would be sheer crap." In the U.S. Alan Niester had some reservations in his review for
Rolling Stone, feeling that the record was something of a "treading of the creative waters" and that the group were at that point "a band, now peaking in popularity, that is attempting to supply audiences with exactly the sound they want to hear". However, Niester then went on to note that "Lynne has always been rather deft with the melodic hook, and both 'Livin' Thing' and 'So Fine' are irresistible additions to his list of catchiest tunes. Numbers like 'Mission (A World Record)' and 'Shangri-la' continue the history of classy orchestral stylings that really rock." He concluded, "By Christmas,
A New World Record should be a staple in a million homes".
Robert Christgau stated that it was the album that changed his mind about the band, who he said had "made a
Moody Blues album with brains, hooks, and laffs galore".
Cash Box said that "the album holds together, with haunting cuts like 'Above The Clouds' juxtaposed against faster numbers like '
Tightrope.'" ==Track listing==