March nicknamed himself "The Painter" because of his love and passion for art and creativity; thus, he relates it to his respective sport, "When I ride, I ride with imagination. Life can be rational, but in the snow, I can create and enjoy a new world. I love the pop art of US artist
Andy Warhol, its genius and recklessness. He was an innovative artist who has broken the mould, as we have done with winter sports." March made his official debut as part of the Italian squad at the
2010 Winter Olympics in
Vancouver, where he finished fifteenth in the
men's giant slalom, losing out to Austria's
Benjamin Karl in a first knockout round by 2.27 seconds. When his nation, Italy, hosted the
2013 Winter Universiade in
Trentino, March won a silver medal for his team, but he was defeated by Austria's Sebastian Kislinger in the final. As part of his preparations for the Olympics, March, together with his coach Erich Pramsohler and fellow snowboarders
Roland Fischnaller and Austrian
Siegfried Grabner, cycled a 3,100-kilometre stretch from
Villnöß,
Italy, and passed through eight countries on their sixteen-day voyage to
Sochi,
Russia. In the
men's giant slalom, March was disqualified from the tournament after missing a gate on his second seeding run. Three days later, in the
men's slalom, March redeemed himself with a fourth-place finish in the small final race, but could not beat his former rival
Benjamin Karl for the bronze medal by a wide 16-second margin. ==References==