In Morocco The brand is active in several sports disciplines: • In volleyball, it is the official kit supplier of the
Moroccan Royal Volleyball Federation, including national teams and beach volleyball squads. • In basketball, AB Sport provides kits for clubs such as
KAC Marrakech (KACM). • In football, it has collaborated with various Moroccan clubs such as
Union Sportive de Témara,
Renaissance Club Athletic Zemamra, and
Wydad de Fès.
International • In
Mauritania, AB Sport signed a two-year deal in May 2019 with the
Football Federation of the Islamic Republic of Mauritania to outfit the national football teams. It also supplies kits for the basketball club
Étoile du Nord (Mauritania). In 2023, a subsidiary of AB Sport was inaugurated in Nouakchott, in the presence of FIFA President Gianni Infantino. • In
Ivory Coast, the company supplies the
Williamsville Athletic Club (WAC), a team competing in the
Ivorian Ligue 1. • Since 2023, AB Sport has been the kit supplier of the
Sudan national football team. The new kits were presented ahead of the
2025 Africa Cup of Nations. • In the
Central African Republic, a partnership was signed in 2024 with the
Central African Football Federation to outfit the national teams. == Controversies ==