Beginnings The group's history begins in 1962 near the ruins of
Howth Abbey, when it was founded by Abbey Tavern owner Minnie Scott-Lennon, who decided to add a sing-along music attraction to her establishment. The idea was immediately successful,
We're off to Dublin in the Green A song entitled "We're off to Dublin in the Green" was used by
Carling Breweries Ltd in an international television advertising campaign. the song was released on Canada's
ARC Records and became extremely popular in Canada, reaching No. 2 on Canada's
CHUM Charts It was a surprise hit, partly because of the poor sound quality of the soundtrack, partly because of the song's ties to the IRA, and partly because of its association with an alcoholic beverage. It was also released in the United States, on
Hanna-Barbera Records where it charted on the
Billboard Hot 100, peaking at No. 94 staying for two weeks and on the "Easy Listening" charts at No. 40. "Off to Dublin in the Green" spent five weeks on the
Cashbox Top 100 chart, with a peak at number 68. Not wanting to take sides politically, the B-side was a song of the
Orangemen, "Captain of the Gallant Forty Twa,"
Carling Black Label reported increased market share following the release of the advertising campaign and the song's subsequent popularity.
Popularity and international touring In response to the popularity of "Off to Dublin", albums were also released, containing material recorded entirely at the Abbey Tavern in Ireland. Demand for live appearances became so strong in North America that a tour was conducted there in 1967. The group's successors were still advertised as performing at the Abbey Tavern in
Dublin as of 2013. ==Performance style==