Founder Steve Sullivan grew up in
Los Gatos, California, and enrolled at the
University of California, Berkeley in 1975, intending to major in rhetoric. He earned money as a
busboy at
Chez Panisse. While riding his bike through England during a summer trip to Europe he bought
English Bread and Yeast Cookery,
Elizabeth David's 1977 book on breadmaking and bread history. Excited by the book, and wanting to recreate the bread he had enjoyed in Paris, he began experimenting with baking for himself. However, his breadmaking and the restaurant's food preparation were both competing for the restaurant's limited physical space. In 1983 he left, with the restaurant's encouragement, to open his own company, Acme.
Jeremiah Tower, then head chef, encouraged Sullivan to study breadmaking at Narsai David's bakery. He and wife Susan launched Acme with approximately $180,000 of
seed capital, half funded by
Doobie Brothers guitarist
Patrick Simmons through a
leaseback arrangement. Steve and Susan Sullivan took a honeymoon in France the year before starting the business. During their visit to a winery in
Bandol, the son of the owners suggested they make their mother starter from the
natural yeast of wine grapes. On returning home, he made the starter Acme continues to use in all of its bakeries by collecting unsulfured
Cabernet Sauvignon and
Zinfandel grapes from a vineyard his father owned, and adding them to a flour and water mixture. ==Products==