The ad attracted comparisons to the 1988 "
Willie Horton" advertisement, "one of the most notorious political attacks in recent decades."
Role in 2016 campaign The phrase is regarded as having played a role in the withdrawal of Bush's candidacy. Looking back on the event months later,
The Weekly Standard called "Act of Love" a "
gonzo web video" and "Trump's first truly effective ad" and said that it "pointed out that the debate in which Bush defended
illegal immigrants took place just a month after the killing of
Kathryn Steinle in San Francisco by an illegal immigrant who had been deported multiple times." The ad features an image of Juan Francisco Lopez-Sanchez, the sole suspect in that killing. According to
The Washington Post, "[n]o candidate in the race was prepared for GOP voters' opposition to immigration, with the exception of Trump", and the anti-illegal-immigration sentiment tapped by Trump contributed to Bush's defeat. According to
Eric Fehrnstrom, a Republican political analyst and media strategist, Bush's response to the question put to him about this statement during the August 2015 Republican presidential debate marked a crucial turning point in the campaign for the Republican nomination.
Impact of ad on campaign media The
San Francisco Chronicle described the ad, together with Bush's attacks on Trump, as pivotal in transforming
Instagram from a personal photo-sharing app that some celebrities and politicians used to enhance their images into a campaign tool. ==References==