Action's first supermarkets were located in
Dianella, Dogswamp (
Yokine),
Morley,
Woodlands and Osborne Park. Action's head office was located at 218 Bannister Road in
Canning Vale, Action's Fresh Produce Centre was located in
Osborne Park and Meat Centre in
Malaga. Action was originally operated exclusively in Western Australia by Foodland Associated Limited (FAL), which was New Zealand's largest supermarket company and also operated the Supa Valu, Dewsons and Dewsons Express supermarkets in WA. In 2001, Action had expanded into Queensland and northern NSW by purchasing 40
Franklins stores and associated distribution centres. FAL was later sold to rivals
Metcash (Australian licensee of the international
IGA brand) and
Woolworths in late 2005. In March 2006, Metcash announced that it would convert its remaining Action-branded supermarkets into
IGA-branded stores. By October 2007, the last of the stores had been converted or sold. Action's last slogan was "Action means a great deal". Previous slogans included "Packed Full of Great Shopping Ideas" and "Packed Full of Good Taste". Action served in excess of 750,000 customers every week and employed over 7,800 staff. Total supermarket trading area at the end of the November 2003 was approximately 159,000 square metres. ==Private label brands==