On January 15, 2015, after the acquisition of its previous parent,
Mediabistro, by Prometheus Global Media,
Adweek formed the "Adweek Blog Network," which consists of several
B2B blogs about aspects of the mass media industry. They include
AgencySpy, which focuses on advertising news,
TVNewser, which focuses on cable and broadcast TV and streaming news and
TVSpy, which focuses on local television news. Other sites included
FishbowlDC, focused on politics and the media,
FishbowlNY, focused on
New York City media,
GalleyCat, which focused on book publishing,
LostRemote, which focused on
social television,
PRNewser, which focused on public relations and
SocialTimes, which covered social media platforms. The most notable member of the blog network is
TVNewser, which focuses on the
American news media and broadcast industry. The site was founded as
CableNewser by then–
Towson University student
Brian Stelter in January 2004, who maintained the site until joining
The New York Times as a media reporter in July 2007. Former
MSNBC producer Chris Ariens took on the role of editor in 2007 and is now Adweek's SVP and Editorial Director.
TVNewser is highly-read within the broadcasting industry:
The New York Times characterized the site as being "read religiously by network presidents, media executives, producers and publicists ... because it provides a quick snapshot of the industry on any given day."
Brian Williams, then anchor of
NBC Nightly News, described the blog as "the closest thing to the bible of what's going on in [the news broadcasting] industry."
CNN's
Miles O'Brien felt that the site "makes me feel like I'm in the middle of a cocktail party of all people who know what's going on in my business." Both
MSNBC's
Dan Abrams and
CNN's
Jeff Greenfield have lauded the site for being good at separating fact from fiction. == Adweek awards ==