In October 2017, Steinacker founded and became the CEO of Medics Abroad, an international organisation providing logistics for clinical placements in Africa to medics around the world. Medics Abroad offered on-site rotations in
Kenya,
Ghana,
Rwanda and
South Africa, with plans to expand across the entire continent. In 2020, Medics Abroad was affected by the pandemic, just a year after transitioning fully from clinical practice to entrepreneurship. Steinacker is a
Digital influencer. She first gained international notability when a 15-second
Instagram video of herself and her husband, dancing to
Afrobeats music in their kitchen, went viral in 2014. In 2018, Steinacker and her husband were featured in the
BBC Newsbeat documentary
YouTube Couples: How to stay in love. She is the Co-Founder and content creator of Adanna David Digital Ltd., a digital consultancy. Through this company, she manages her social media platforms, which boast over half a million
followers, and provides consulting services to brands on influencer marketing. Her client list includes prominent names such as L’Oréal,
Dubai Tourism, KLM, Disney, and eBay. She has been featured as the keynote speaker at various international conferences, including the annual meeting of the
World Economic Forum,
United Nations Climate Change conference, and the Goalkeepers Initiative by the
Bill & Melinda Gates Foundation, focusing on women's empowerment, particularly around health, sustainability, equality, and SDG 3. == Advocacy ==